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Provider involvement in business service definition: A typology

Selviaridis, Kostas LU ; Spring, Martin and Araujo, Luis (2013) In Industrial Marketing Management 42(8). p.1398-1410
Abstract
This paper proposes a typology for provider roles in defining business services. The starting point of the study is the underlying rationale of much of the service purchasing literature that buyers have or can easily access the necessary know-how to procure business services. If this does not hold, the implication is that buying firms would shy away from buying complex services. An alternative perspective recognizes that purchasing business services requires its own set of sourcing capabilities, which may be lacking. Buying firms may have limited know-how in terms of defining and articulating their requirements or not be fully aware of them in the first place. However, the buyer's lack of sourcing capabilities need not be an injunction to... (More)
This paper proposes a typology for provider roles in defining business services. The starting point of the study is the underlying rationale of much of the service purchasing literature that buyers have or can easily access the necessary know-how to procure business services. If this does not hold, the implication is that buying firms would shy away from buying complex services. An alternative perspective recognizes that purchasing business services requires its own set of sourcing capabilities, which may be lacking. Buying firms may have limited know-how in terms of defining and articulating their requirements or not be fully aware of them in the first place. However, the buyer's lack of sourcing capabilities need not be an injunction to internalize the service. In these circumstances, service providers step in, help buying firms specify their requirements and play a key role in defining what is procured and how. We build on this interactive view of service definition to undertake a comparative case analysis of four business service contracting situations arrayed along two dimensions buyer perceived uncertainty and provider's buyer-specific experience. We conclude that service providers play different roles in each case. These are classified as translating, re-engineering, developing, and fine-tuning roles. (c) 2013 Elsevier Inc. All rights reserved. (Less)
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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Service definition, Sourcing capabilities, Buyer-supplier interactions, Contracting, Business services
in
Industrial Marketing Management
volume
42
issue
8
pages
1398 - 1410
publisher
Elsevier
external identifiers
  • wos:000329002800019
  • scopus:84888197227
ISSN
0019-8501
DOI
10.1016/j.indmarman.2013.07.019
language
English
LU publication?
yes
id
7147c1af-9b82-44d3-ba5e-f1b9fcc53271 (old id 4261666)
date added to LUP
2016-04-01 14:53:17
date last changed
2023-02-22 07:03:04
@article{7147c1af-9b82-44d3-ba5e-f1b9fcc53271,
  abstract     = {{This paper proposes a typology for provider roles in defining business services. The starting point of the study is the underlying rationale of much of the service purchasing literature that buyers have or can easily access the necessary know-how to procure business services. If this does not hold, the implication is that buying firms would shy away from buying complex services. An alternative perspective recognizes that purchasing business services requires its own set of sourcing capabilities, which may be lacking. Buying firms may have limited know-how in terms of defining and articulating their requirements or not be fully aware of them in the first place. However, the buyer's lack of sourcing capabilities need not be an injunction to internalize the service. In these circumstances, service providers step in, help buying firms specify their requirements and play a key role in defining what is procured and how. We build on this interactive view of service definition to undertake a comparative case analysis of four business service contracting situations arrayed along two dimensions buyer perceived uncertainty and provider's buyer-specific experience. We conclude that service providers play different roles in each case. These are classified as translating, re-engineering, developing, and fine-tuning roles. (c) 2013 Elsevier Inc. All rights reserved.}},
  author       = {{Selviaridis, Kostas and Spring, Martin and Araujo, Luis}},
  issn         = {{0019-8501}},
  keywords     = {{Service definition; Sourcing capabilities; Buyer-supplier interactions; Contracting; Business services}},
  language     = {{eng}},
  number       = {{8}},
  pages        = {{1398--1410}},
  publisher    = {{Elsevier}},
  series       = {{Industrial Marketing Management}},
  title        = {{Provider involvement in business service definition: A typology}},
  url          = {{http://dx.doi.org/10.1016/j.indmarman.2013.07.019}},
  doi          = {{10.1016/j.indmarman.2013.07.019}},
  volume       = {{42}},
  year         = {{2013}},
}