Advanced

"Cittáslow". Eco-gastronomic heritage as a tool for destination development

Nilsson, Jan-Henrik LU ; Svärd, Ann-Charlotte; Widarsson, Åsa and Wirell, Theres (2011) In Current Issues in Tourism 14(4). p.373-386
Abstract
In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism... (More)
In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism towards marketing. Tourism promotion was generally weakly developed. This mirrors scepticism towards mass tourism and commercialisation. Despite this, the cittáslow concept has potential for tourism development by improved product development and increased visibility. The risks involved concern gentrification and overexploitation. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
service management, destination, tourism, human geography, Slow Food, Cittaslow, destination marketing, gastronomic tourism, rural, development, social economy
in
Current Issues in Tourism
volume
14
issue
4
pages
373 - 386
publisher
Taylor & Francis
external identifiers
  • wos:000290044600006
  • scopus:79955767103
ISSN
1368-3500
DOI
10.1080/13683500.2010.511709
language
English
LU publication?
yes
id
cdea3781-04ec-44d8-9201-f0b73f5261e5 (old id 767043)
date added to LUP
2007-12-18 10:42:15
date last changed
2017-08-06 03:22:20
@article{cdea3781-04ec-44d8-9201-f0b73f5261e5,
  abstract     = {In gastronomic tourism, Slow Food has gained considerable attention. Cittáslow, a network of towns, are working with qualitative local urban development, based on similar principles as Slow Food. This article studies how destination development and destination marketing is conducted in a cittáslow context. A study was conducted in three cittáslow towns in Northern Italy. All three towns worked ambitiously in trying to raise the quality of life for the inhabitants by improving local environment, local food production projects, food related events and education. Thereby the destination specific resources and the local identity were strengthened. Tourism marketing was however only of secondary importance; there was even some scepticism towards marketing. Tourism promotion was generally weakly developed. This mirrors scepticism towards mass tourism and commercialisation. Despite this, the cittáslow concept has potential for tourism development by improved product development and increased visibility. The risks involved concern gentrification and overexploitation.},
  author       = {Nilsson, Jan-Henrik and Svärd, Ann-Charlotte and Widarsson, Åsa and Wirell, Theres},
  issn         = {1368-3500},
  keyword      = {service management,destination,tourism,human geography,Slow Food,Cittaslow,destination marketing,gastronomic tourism,rural,development,social economy},
  language     = {eng},
  number       = {4},
  pages        = {373--386},
  publisher    = {Taylor & Francis},
  series       = {Current Issues in Tourism},
  title        = {"Cittáslow". Eco-gastronomic heritage as a tool for destination development},
  url          = {http://dx.doi.org/10.1080/13683500.2010.511709},
  volume       = {14},
  year         = {2011},
}