Reading or scanning? A study of newspaper and net paper reading.
(2003) p.657-670- Abstract
- Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/793151
- author
- Holmqvist, Kenneth LU ; Holsanova, Jana LU ; Barthelson, M. and Lundqvist, D.
- organization
- publishing date
- 2003
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- The mind's eye: cognitive and applied aspects of eye movement research
- editor
- In Hyönä, J. R. and Deubel, H.
- pages
- 657 - 670
- publisher
- Elsevier
- external identifiers
-
- wos:000184646800034
- scopus:84942510973
- ISBN
- 0-444-51020-6
- language
- English
- LU publication?
- yes
- additional info
- In cooperation with Humanistlaboratoriet, Lund university.
- id
- 046de158-ac3f-48ff-92ac-bf484d5e24cd (old id 793151)
- date added to LUP
- 2016-04-04 10:47:17
- date last changed
- 2022-02-13 20:17:34
@inbook{046de158-ac3f-48ff-92ac-bf484d5e24cd, abstract = {{Net paper readers have been shown to read deeper into articles than newspaper readers. It has also been claimed that newspaper readers rather scan than read newspapers. Do these findings mean that net paper readers read proportionally more than newspaper readers? This paper presents results showing that in fact net paper readers scan more and read less than newspaper readers. We furthermore investigate whether this result can be expained by the difference in layout, navigation structure and purpose of reading between the two media.}}, author = {{Holmqvist, Kenneth and Holsanova, Jana and Barthelson, M. and Lundqvist, D.}}, booktitle = {{The mind's eye: cognitive and applied aspects of eye movement research}}, editor = {{In Hyönä, J. R. and Deubel, H.}}, isbn = {{0-444-51020-6}}, language = {{eng}}, pages = {{657--670}}, publisher = {{Elsevier}}, title = {{Reading or scanning? A study of newspaper and net paper reading.}}, year = {{2003}}, }