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Design and Development of Packaging in Supply Chain Management : A Case Study

Sohrabpour, Vahid LU ; Olsson, Annika LU orcid and Oghazi, Pejvak (2015) In Developments in Marketing Science: Proceedings of the Academy of Marketing Science p.342-345
Abstract

Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).

Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Case Company, Development Method, Packaging System, Supply Chain, Supply Chain Management
host publication
Developments in Marketing Science : Proceedings of the Academy of Marketing Science - Proceedings of the Academy of Marketing Science
series title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
pages
4 pages
publisher
Springer Nature
external identifiers
  • scopus:85125083681
ISSN
2363-6173
2363-6165
ISBN
978-3-319-10951-0
978-3-319-36471-1
DOI
10.1007/978-3-319-10951-0_130
language
English
LU publication?
yes
id
79b82e33-b005-454c-8e4e-e045d881a2da
date added to LUP
2022-04-13 16:29:15
date last changed
2024-01-08 15:24:10
@inbook{79b82e33-b005-454c-8e4e-e045d881a2da,
  abstract     = {{<p>Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).</p>}},
  author       = {{Sohrabpour, Vahid and Olsson, Annika and Oghazi, Pejvak}},
  booktitle    = {{Developments in Marketing Science : Proceedings of the Academy of Marketing Science}},
  isbn         = {{978-3-319-10951-0}},
  issn         = {{2363-6173}},
  keywords     = {{Case Company; Development Method; Packaging System; Supply Chain; Supply Chain Management}},
  language     = {{eng}},
  pages        = {{342--345}},
  publisher    = {{Springer Nature}},
  series       = {{Developments in Marketing Science: Proceedings of the Academy of Marketing Science}},
  title        = {{Design and Development of Packaging in Supply Chain Management : A Case Study}},
  url          = {{http://dx.doi.org/10.1007/978-3-319-10951-0_130}},
  doi          = {{10.1007/978-3-319-10951-0_130}},
  year         = {{2015}},
}