Design and Development of Packaging in Supply Chain Management : A Case Study
(2015) In Developments in Marketing Science: Proceedings of the Academy of Marketing Science p.342-345- Abstract
Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/79b82e33-b005-454c-8e4e-e045d881a2da
- author
- Sohrabpour, Vahid LU ; Olsson, Annika LU and Oghazi, Pejvak
- organization
- publishing date
- 2015
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Case Company, Development Method, Packaging System, Supply Chain, Supply Chain Management
- host publication
- Developments in Marketing Science : Proceedings of the Academy of Marketing Science - Proceedings of the Academy of Marketing Science
- series title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- pages
- 4 pages
- publisher
- Springer Nature
- external identifiers
-
- scopus:85125083681
- ISSN
- 2363-6173
- 2363-6165
- ISBN
- 978-3-319-10951-0
- 978-3-319-36471-1
- DOI
- 10.1007/978-3-319-10951-0_130
- language
- English
- LU publication?
- yes
- id
- 79b82e33-b005-454c-8e4e-e045d881a2da
- date added to LUP
- 2022-04-13 16:29:15
- date last changed
- 2024-01-08 15:24:10
@inbook{79b82e33-b005-454c-8e4e-e045d881a2da, abstract = {{<p>Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).</p>}}, author = {{Sohrabpour, Vahid and Olsson, Annika and Oghazi, Pejvak}}, booktitle = {{Developments in Marketing Science : Proceedings of the Academy of Marketing Science}}, isbn = {{978-3-319-10951-0}}, issn = {{2363-6173}}, keywords = {{Case Company; Development Method; Packaging System; Supply Chain; Supply Chain Management}}, language = {{eng}}, pages = {{342--345}}, publisher = {{Springer Nature}}, series = {{Developments in Marketing Science: Proceedings of the Academy of Marketing Science}}, title = {{Design and Development of Packaging in Supply Chain Management : A Case Study}}, url = {{http://dx.doi.org/10.1007/978-3-319-10951-0_130}}, doi = {{10.1007/978-3-319-10951-0_130}}, year = {{2015}}, }