Petrochemical transition narratives: Selling fossil fuel solutions in a decarbonizing world
Tilsted, Joachim Peter LU
; Mah, Alice
; Nielsen, Tobias
LU
; Finkill, Guy David
LU
and Bauer, Fredric
LU
(2022)
In Energy Research & Social Science
94.
- Abstract
- Being integral to the fossil-based energy order and as a key driver of multiple and intersecting ecological crises, the petrochemical industry faces increasing pressures to transform. This paper examines how major petrochemical companies navigate these pressures. Drawing from literatures on discursive power, narratives, and neo-Gramscian political economy, we introduce the concept of narrative realignment as a nuanced iteration of corporate discursive power that reframes problems of and solutions to green transitions. Specifically, we identify and explore common transition-related narratives, analysing climate and sustainability communications from the largest producers in the petrochemical sector. We argue that these strategic narratives... (More)
- Being integral to the fossil-based energy order and as a key driver of multiple and intersecting ecological crises, the petrochemical industry faces increasing pressures to transform. This paper examines how major petrochemical companies navigate these pressures. Drawing from literatures on discursive power, narratives, and neo-Gramscian political economy, we introduce the concept of narrative realignment as a nuanced iteration of corporate discursive power that reframes problems of and solutions to green transitions. Specifically, we identify and explore common transition-related narratives, analysing climate and sustainability communications from the largest producers in the petrochemical sector. We argue that these strategic narratives portray the petrochemical industry as key to a successful transition and fend off criticisms by reducing them to misunderstandings. This framing works to reduce pressures for deep mitigation while repositioning the industry as part of the solution. Building on these findings, we demonstrate how petrochemical transition narratives relate to but also diverge from the position of fossil fuel extractors. Despite relying on fossil feedstock and being solidly placed in the fossil economy, petrochemical majors increasingly focus on repositioning themselves proactively as transition enablers. The argument illustrates the work of downstream actors to legitimize the existing energy order. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/7c050a74-1220-4361-8f99-b987bd21dd22
- author
- Tilsted, Joachim Peter
LU
; Mah, Alice
; Nielsen, Tobias
LU
; Finkill, Guy David
LU
and Bauer, Fredric
LU
- organization
- publishing date
- 2022
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Petrochemical industry, Energy transition, Accommodation, Discursive power, Narratives, Hegemony
- in
- Energy Research & Social Science
- volume
- 94
- article number
- 102880
- publisher
- Elsevier
- external identifiers
-
- scopus:85142186726
- ISSN
- 2214-6326
- DOI
- 10.1016/j.erss.2022.102880
- project
- The Political Economy of Petrochemicals
- Petrochemicals and Climate Change: Mapping Power Structures
- STEPS – Sustainable Plastics and Transition Pathways, Phase 2
- language
- English
- LU publication?
- yes
- id
- 7c050a74-1220-4361-8f99-b987bd21dd22
- date added to LUP
- 2022-11-22 17:56:56
- date last changed
- 2024-03-06 14:47:08
@article{7c050a74-1220-4361-8f99-b987bd21dd22,
abstract = {{Being integral to the fossil-based energy order and as a key driver of multiple and intersecting ecological crises, the petrochemical industry faces increasing pressures to transform. This paper examines how major petrochemical companies navigate these pressures. Drawing from literatures on discursive power, narratives, and neo-Gramscian political economy, we introduce the concept of narrative realignment as a nuanced iteration of corporate discursive power that reframes problems of and solutions to green transitions. Specifically, we identify and explore common transition-related narratives, analysing climate and sustainability communications from the largest producers in the petrochemical sector. We argue that these strategic narratives portray the petrochemical industry as key to a successful transition and fend off criticisms by reducing them to misunderstandings. This framing works to reduce pressures for deep mitigation while repositioning the industry as part of the solution. Building on these findings, we demonstrate how petrochemical transition narratives relate to but also diverge from the position of fossil fuel extractors. Despite relying on fossil feedstock and being solidly placed in the fossil economy, petrochemical majors increasingly focus on repositioning themselves proactively as transition enablers. The argument illustrates the work of downstream actors to legitimize the existing energy order.}},
author = {{Tilsted, Joachim Peter and Mah, Alice and Nielsen, Tobias and Finkill, Guy David and Bauer, Fredric}},
issn = {{2214-6326}},
keywords = {{Petrochemical industry; Energy transition; Accommodation; Discursive power; Narratives; Hegemony}},
language = {{eng}},
publisher = {{Elsevier}},
series = {{Energy Research & Social Science}},
title = {{Petrochemical transition narratives: Selling fossil fuel solutions in a decarbonizing world}},
url = {{http://dx.doi.org/10.1016/j.erss.2022.102880}},
doi = {{10.1016/j.erss.2022.102880}},
volume = {{94}},
year = {{2022}},
}