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Sharing Economy Business Models : Addressing the design-implementation gap

Curtis, Steven LU orcid (2021) In IIIEE Dissertations 2021(2).
Abstract
Despite sharing being a long-practiced form of consumption, the concept ‘sharing economy’ has emerged only recently. New business models have proliferated, utilising technology to reduce transaction costs and facilitate shared access. Societal actors have taken interest in the sharing economy, to reduce resource consumption, foster social cohesion, and support the economy. However, sharing economy business models facilitate a wide array of consumption practices, including sharing, renting, borrowing, lending, bartering, swapping, trading, exchanging, gifting, buying second-hand, and even buying new goods. Past academic research and media attention tend to focus on unicorns such as Airbnb and Uber. There is greater need to explore the... (More)
Despite sharing being a long-practiced form of consumption, the concept ‘sharing economy’ has emerged only recently. New business models have proliferated, utilising technology to reduce transaction costs and facilitate shared access. Societal actors have taken interest in the sharing economy, to reduce resource consumption, foster social cohesion, and support the economy. However, sharing economy business models facilitate a wide array of consumption practices, including sharing, renting, borrowing, lending, bartering, swapping, trading, exchanging, gifting, buying second-hand, and even buying new goods. Past academic research and media attention tend to focus on unicorns such as Airbnb and Uber. There is greater need to explore the diverse permutations of business models within the sharing economy, especially considering sustainability.

However, a gap exists between the design and successful implementation of sharing economy business models. This research aims to advance and structure knowledge about the sharing economy and sustainable business models, by using business modelling methods to study the design and implementation of sharing economy business models. Inspired by design science, this research engages in prescriptive theory-building and design- oriented research to construct and evaluate design artefacts. Incorporating data materials from people, documents, and literature, the research strategies of grounded theory and desk research are utilised to support methods for data collection and data analysis.

The research proposes a prescriptive definition of the sharing economy as a socio-economic system that leverages technology to mediate two-sided markets, which facilitate temporary access to goods that are under- utilised, tangible, and rivalrous. From this, four design principles guide the formation of the sharing economy business model framework, which capture three value dimensions, sixteen business model attributes, and eighty- nine configuration options. This research proposes a coherent design theory to support the conceptualisation of sharing economy business models for sustainability.

Additional artefacts are developed to support the successful implementation of these business models. First, business model patterns provide the justificatory knowledge to select relevant business model attributes in specific contexts. Then, a systematic framework measures the social impact of sharing platforms across four aspects – trust, empowerment, social justice, and inclusivity. Finally, organisational response strategies to COVID-19 are established in the sharing economy.

The primary contribution of this research is conceptual, with additional modest methodological and empirical contributions. Furthermore, the artefacts are intended to be useful for research and practice, including scholars, entrepreneurs, managers, policymakers, investors, users, and concerned citizens. (Less)
Please use this url to cite or link to this publication:
author
supervisor
opponent
  • Prof. Boons, Frank, University of Manchester, United Kingdom.
organization
publishing date
type
Thesis
publication status
published
subject
keywords
sharing economy, sharing economy business models, sustainable business models, Design Science Research (DSR)
in
IIIEE Dissertations
volume
2021
issue
2
pages
286 pages
publisher
International Institute for Industrial Environmental Economics, Lund University
defense location
Lecture hall Auditorium, International Institute for Industrial Environmental Economics (IIIEE), Tegnérsplatsen 4, Faculty of Engineering LTH, Lund University, Lund. Zoom: https://lu-se.zoom.us/webinar/register/WN_RWym0Mt_TkSJtfVxgC5mQQ
defense date
2021-06-14 14:15:00
ISSN
1402-3016
ISBN
978-91-87357-70-1
978-91-87357-71-8
project
Urban Sharing: Sustainability and Institutionalisation Pathways
language
English
LU publication?
yes
id
80ebcb75-e759-40d2-b960-7d066b673f08
date added to LUP
2021-05-11 11:02:01
date last changed
2022-06-27 10:25:04
@phdthesis{80ebcb75-e759-40d2-b960-7d066b673f08,
  abstract     = {{Despite sharing being a long-practiced form of consumption, the concept ‘sharing economy’ has emerged only recently. New business models have proliferated, utilising technology to reduce transaction costs and facilitate shared access. Societal actors have taken interest in the sharing economy, to reduce resource consumption, foster social cohesion, and support the economy. However, sharing economy business models facilitate a wide array of consumption practices, including sharing, renting, borrowing, lending, bartering, swapping, trading, exchanging, gifting, buying second-hand, and even buying new goods. Past academic research and media attention tend to focus on unicorns such as Airbnb and Uber. There is greater need to explore the diverse permutations of business models within the sharing economy, especially considering sustainability.<br/><br/>However, a gap exists between the design and successful implementation of sharing economy business models. This research aims to advance and structure knowledge about the sharing economy and sustainable business models, by using business modelling methods to study the design and implementation of sharing economy business models. Inspired by design science, this research engages in prescriptive theory-building and design- oriented research to construct and evaluate design artefacts. Incorporating data materials from people, documents, and literature, the research strategies of grounded theory and desk research are utilised to support methods for data collection and data analysis.<br/><br/>The research proposes a prescriptive definition of the sharing economy as a socio-economic system that leverages technology to mediate two-sided markets, which facilitate temporary access to goods that are under- utilised, tangible, and rivalrous. From this, four design principles guide the formation of the sharing economy business model framework, which capture three value dimensions, sixteen business model attributes, and eighty- nine configuration options. This research proposes a coherent design theory to support the conceptualisation of sharing economy business models for sustainability.<br/><br/>Additional artefacts are developed to support the successful implementation of these business models. First, business model patterns provide the justificatory knowledge to select relevant business model attributes in specific contexts. Then, a systematic framework measures the social impact of sharing platforms across four aspects – trust, empowerment, social justice, and inclusivity. Finally, organisational response strategies to COVID-19 are established in the sharing economy.<br/><br/>The primary contribution of this research is conceptual, with additional modest methodological and empirical contributions. Furthermore, the artefacts are intended to be useful for research and practice, including scholars, entrepreneurs, managers, policymakers, investors, users, and concerned citizens.}},
  author       = {{Curtis, Steven}},
  isbn         = {{978-91-87357-70-1}},
  issn         = {{1402-3016}},
  keywords     = {{sharing economy; sharing economy business models; sustainable business models; Design Science Research (DSR)}},
  language     = {{eng}},
  month        = {{05}},
  number       = {{2}},
  publisher    = {{International Institute for Industrial Environmental Economics, Lund University}},
  school       = {{Lund University}},
  series       = {{IIIEE Dissertations}},
  title        = {{Sharing Economy Business Models : Addressing the design-implementation gap}},
  url          = {{https://lup.lub.lu.se/search/files/97702065/Doctoral_Thesis_Sharing_Economy_Business_Models_Lund_University_Curtis_2021.pdf}},
  volume       = {{2021}},
  year         = {{2021}},
}