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Masculinising domesticity: an investigation of men’s domestic foodwork

Klasson, Marcus LU and Ulver, Sofia LU (2015) In Journal of Marketing Management 31(15-16). p.1652-1675
Abstract
This study examines how men configure their gendered identity in relation to a traditionally feminised domain. Hegemonic masculinity is said to structure men’s dominance over women. We use the lens of hegemonic masculinity along with social fields of cultural production to understand new allocations of status capital in relation to gendered identity work. Sweden, a country permeated by an ideology of egalitarianism and having a history of high economic and symbolic incentives for the domestic field, has seemingly legitimised the domestic consumption field in the search for higher status. By exploring the transforming meanings of masculinity when men enter a traditionally feminine consumption domain in this particular cultural context, we... (More)
This study examines how men configure their gendered identity in relation to a traditionally feminised domain. Hegemonic masculinity is said to structure men’s dominance over women. We use the lens of hegemonic masculinity along with social fields of cultural production to understand new allocations of status capital in relation to gendered identity work. Sweden, a country permeated by an ideology of egalitarianism and having a history of high economic and symbolic incentives for the domestic field, has seemingly legitimised the domestic consumption field in the search for higher status. By exploring the transforming meanings of masculinity when men enter a traditionally feminine consumption domain in this particular cultural context, we identify how feminised masculinities are shaped into hegemonic masculinity. This in turn suggests that the currently most honoured way of being a man includes forms of masculinities that incorporate egalitarian relationships between men and women. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
hegemonic masculinity, gender identity, social field, domesticity, consumer culture
in
Journal of Marketing Management
volume
31
issue
15-16
pages
1652 - 1675
publisher
Westburn Publishers
external identifiers
  • scopus:84941254483
ISSN
0267-257X
DOI
10.1080/0267257X.2015.1078395
language
English
LU publication?
yes
id
497521ca-1073-40e5-86d2-94a2a060fd1c (old id 8303044)
alternative location
http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1078395
date added to LUP
2015-12-08 15:22:29
date last changed
2017-07-09 03:19:51
@article{497521ca-1073-40e5-86d2-94a2a060fd1c,
  abstract     = {This study examines how men configure their gendered identity in relation to a traditionally feminised domain. Hegemonic masculinity is said to structure men’s dominance over women. We use the lens of hegemonic masculinity along with social fields of cultural production to understand new allocations of status capital in relation to gendered identity work. Sweden, a country permeated by an ideology of egalitarianism and having a history of high economic and symbolic incentives for the domestic field, has seemingly legitimised the domestic consumption field in the search for higher status. By exploring the transforming meanings of masculinity when men enter a traditionally feminine consumption domain in this particular cultural context, we identify how feminised masculinities are shaped into hegemonic masculinity. This in turn suggests that the currently most honoured way of being a man includes forms of masculinities that incorporate egalitarian relationships between men and women.},
  author       = {Klasson, Marcus and Ulver, Sofia},
  issn         = {0267-257X},
  keyword      = {hegemonic masculinity,gender identity,social field,domesticity,consumer culture},
  language     = {eng},
  number       = {15-16},
  pages        = {1652--1675},
  publisher    = {Westburn Publishers},
  series       = {Journal of Marketing Management},
  title        = {Masculinising domesticity: an investigation of men’s domestic foodwork},
  url          = {http://dx.doi.org/10.1080/0267257X.2015.1078395},
  volume       = {31},
  year         = {2015},
}