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Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format

Hultman, Jens LU ; Johansson, Ulf LU ; Wispeler, Aylin and Wolf, L. (2017) In International Review of Retail, Distribution and Consumer Research 27(3). p.227-240
Abstract

A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the... (More)

A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Format development, IKEA, store clientele, store format, store image
in
International Review of Retail, Distribution and Consumer Research
volume
27
issue
3
pages
14 pages
publisher
Routledge
external identifiers
  • scopus:85019074640
  • wos:000411052500002
ISSN
0959-3969
DOI
10.1080/09593969.2017.1314867
language
English
LU publication?
yes
id
83d1d840-c4af-498b-bfd3-7d739a7dea76
date added to LUP
2017-05-29 14:25:05
date last changed
2018-01-16 13:19:54
@article{83d1d840-c4af-498b-bfd3-7d739a7dea76,
  abstract     = {<p>A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.</p>},
  author       = {Hultman, Jens and Johansson, Ulf and Wispeler, Aylin and Wolf, L.},
  issn         = {0959-3969},
  keyword      = {Format development,IKEA,store clientele,store format,store image},
  language     = {eng},
  month        = {05},
  number       = {3},
  pages        = {227--240},
  publisher    = {Routledge},
  series       = {International Review of Retail, Distribution and Consumer Research},
  title        = {Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format},
  url          = {http://dx.doi.org/10.1080/09593969.2017.1314867},
  volume       = {27},
  year         = {2017},
}