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Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity

Heide, Mats LU orcid ; von Platen, Sara LU ; Simonsson, Charlotte LU orcid and Falkheimer, Jesper LU (2018) In International Journal of Strategic Communication 12(4). p.452-468
Abstract
The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by look- ing into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in commu- nication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
International Journal of Strategic Communication
volume
12
issue
4
pages
452 - 468
publisher
Taylor & Francis
external identifiers
  • scopus:85051503040
ISSN
1553-1198
DOI
10.1080/1553118X.2018.1456434
language
English
LU publication?
yes
id
87ffefaf-8b47-4cb2-a93c-fea467f92c3a
date added to LUP
2018-03-27 15:26:19
date last changed
2021-10-10 03:19:02
@article{87ffefaf-8b47-4cb2-a93c-fea467f92c3a,
  abstract     = {The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by look- ing into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in commu- nication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.},
  author       = {Heide, Mats and von Platen, Sara and Simonsson, Charlotte and Falkheimer, Jesper},
  issn         = {1553-1198},
  language     = {eng},
  month        = {08},
  number       = {4},
  pages        = {452--468},
  publisher    = {Taylor & Francis},
  series       = {International Journal of Strategic Communication},
  title        = {Expanding the Scope of Strategic Communication : Towards a Holistic Understanding of Organizational Complexity},
  url          = {http://dx.doi.org/10.1080/1553118X.2018.1456434},
  doi          = {10.1080/1553118X.2018.1456434},
  volume       = {12},
  year         = {2018},
}