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Swedish Air Travellers and Voluntary Carbon Offsets: Towards the Co-Creation of Environmental value?

Gössling, Stefan LU ; Haglund, Louise; Källgren, Helena; Revahl, Milla and Hultman, Johan LU (2009) In Current Issues in Tourism 12(1). p.1-19
Abstract
There is now broad consensus that aviation is a significant contributor to global warming, and various mechanisms are currently discussed to reduce the sectors’ emissions of greenhouse gases. The European Union is likely to include aviation in its emission trading system by 2011, but globally no such system is discussed. One question is thus of whether voluntary carbon offsetting schemes can make a significant contribution to mitigating the contribution of aviation to climate change. These schemes have seen considerable growth in recent years, even though the overall amount of emissions offset is as negligible. Moreover, tour operators and airlines offering voluntary carbon offsets report that customers show limited interested in these... (More)
There is now broad consensus that aviation is a significant contributor to global warming, and various mechanisms are currently discussed to reduce the sectors’ emissions of greenhouse gases. The European Union is likely to include aviation in its emission trading system by 2011, but globally no such system is discussed. One question is thus of whether voluntary carbon offsetting schemes can make a significant contribution to mitigating the contribution of aviation to climate change. These schemes have seen considerable growth in recent years, even though the overall amount of emissions offset is as negligible. Moreover, tour operators and airlines offering voluntary carbon offsets report that customers show limited interested in these schemes. In the light of this, the article seeks to discuss the implications of voluntary carbon offsetting schemes as a means of compensating emissions from aviation, and goes on to assess air travellers’ knowledge of and attitudes to these schemes. Structural problems that have to be overcome to create broader interest in voluntary carbon offsetting are discussed in the context of co-creation of environmental value at the level of economic transactions between individual passengers (consumers) and airlines (producers), based on a survey of Swedish air travellers. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
services, co-creation, climate neutral, aviation, carbon offsetting, environmental value
in
Current Issues in Tourism
volume
12
issue
1
pages
1 - 19
publisher
Taylor & Francis
external identifiers
  • wos:000284776100001
  • scopus:67649111858
ISSN
1368-3500
DOI
10.1080/13683500802220687
language
English
LU publication?
yes
id
c967d933-7b74-4cbd-b500-bda42cb4b7b6 (old id 928808)
date added to LUP
2008-01-16 14:19:36
date last changed
2017-11-19 03:50:13
@article{c967d933-7b74-4cbd-b500-bda42cb4b7b6,
  abstract     = {There is now broad consensus that aviation is a significant contributor to global warming, and various mechanisms are currently discussed to reduce the sectors’ emissions of greenhouse gases. The European Union is likely to include aviation in its emission trading system by 2011, but globally no such system is discussed. One question is thus of whether voluntary carbon offsetting schemes can make a significant contribution to mitigating the contribution of aviation to climate change. These schemes have seen considerable growth in recent years, even though the overall amount of emissions offset is as negligible. Moreover, tour operators and airlines offering voluntary carbon offsets report that customers show limited interested in these schemes. In the light of this, the article seeks to discuss the implications of voluntary carbon offsetting schemes as a means of compensating emissions from aviation, and goes on to assess air travellers’ knowledge of and attitudes to these schemes. Structural problems that have to be overcome to create broader interest in voluntary carbon offsetting are discussed in the context of co-creation of environmental value at the level of economic transactions between individual passengers (consumers) and airlines (producers), based on a survey of Swedish air travellers.},
  author       = {Gössling, Stefan and Haglund, Louise and Källgren, Helena and Revahl, Milla and Hultman, Johan},
  issn         = {1368-3500},
  keyword      = {services,co-creation,climate neutral,aviation,carbon offsetting,environmental value},
  language     = {eng},
  number       = {1},
  pages        = {1--19},
  publisher    = {Taylor & Francis},
  series       = {Current Issues in Tourism},
  title        = {Swedish Air Travellers and Voluntary Carbon Offsets: Towards the Co-Creation of Environmental value?},
  url          = {http://dx.doi.org/10.1080/13683500802220687},
  volume       = {12},
  year         = {2009},
}