Does storytelling affect destination image, destination personality, and tourists’ behavioural intention?
(2023) In Anatolia- Abstract
Storytelling can be an effective strategy in shaping destination image and personality. Nevertheless, little research has examined the effect of this construct on destination image, destination personality, tourist attitudes and their behavioural intention. Based on a survey of 146 international tourists, the current study examines these relationships within the context of Iran. The results showed that storytelling has positive impacts on destination image, destination personality, and tourists’ behavioural intention. Storytelling also affects the destination image, destination personality and behavioural intention of men and women, and women reported higher scores than men. The findings provide significant insights into the potential... (More)
Storytelling can be an effective strategy in shaping destination image and personality. Nevertheless, little research has examined the effect of this construct on destination image, destination personality, tourist attitudes and their behavioural intention. Based on a survey of 146 international tourists, the current study examines these relationships within the context of Iran. The results showed that storytelling has positive impacts on destination image, destination personality, and tourists’ behavioural intention. Storytelling also affects the destination image, destination personality and behavioural intention of men and women, and women reported higher scores than men. The findings provide significant insights into the potential role of storytelling as a destination marketing strategy, especially for destinations that may potentially previously been perceived negatively in some markets.
(Less)
- author
- Ghaderi, Zahed ; Mahdavizadeh, Mohammad Javad ; Rajabi, Mojtaba and Hall, C. Michael LU
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- epub
- subject
- keywords
- behavioural intentions, destination image, destination personality, Iran, Storytelling
- in
- Anatolia
- publisher
- Taylor & Francis
- external identifiers
-
- scopus:85150810345
- ISSN
- 1303-2917
- DOI
- 10.1080/13032917.2023.2191250
- language
- English
- LU publication?
- yes
- id
- 9b88c06a-0190-4ec7-be05-55a8b87fb008
- date added to LUP
- 2023-05-26 14:32:04
- date last changed
- 2023-05-26 14:32:04
@article{9b88c06a-0190-4ec7-be05-55a8b87fb008,
abstract = {{<p>Storytelling can be an effective strategy in shaping destination image and personality. Nevertheless, little research has examined the effect of this construct on destination image, destination personality, tourist attitudes and their behavioural intention. Based on a survey of 146 international tourists, the current study examines these relationships within the context of Iran. The results showed that storytelling has positive impacts on destination image, destination personality, and tourists’ behavioural intention. Storytelling also affects the destination image, destination personality and behavioural intention of men and women, and women reported higher scores than men. The findings provide significant insights into the potential role of storytelling as a destination marketing strategy, especially for destinations that may potentially previously been perceived negatively in some markets.</p>}},
author = {{Ghaderi, Zahed and Mahdavizadeh, Mohammad Javad and Rajabi, Mojtaba and Hall, C. Michael}},
issn = {{1303-2917}},
keywords = {{behavioural intentions; destination image; destination personality; Iran; Storytelling}},
language = {{eng}},
publisher = {{Taylor & Francis}},
series = {{Anatolia}},
title = {{Does storytelling affect destination image, destination personality, and tourists’ behavioural intention?}},
url = {{http://dx.doi.org/10.1080/13032917.2023.2191250}},
doi = {{10.1080/13032917.2023.2191250}},
year = {{2023}},
}