Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China
(2023) In Journal of Heritage Tourism 18(4). p.427-444- Abstract
The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative... (More)
The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative transport while enriching the understanding of AR. Meaningful practical insights are offered to destination authorities.
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- author
- Zhu, Chris ; Hall, Colin Michael LU ; Fong, Lawrence Hoc Nang ; Liu, Christy Ying Ni and Naderi Koupaei, Sara
- organization
- publishing date
- 2023
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Augmented reality, existential authenticity, narrative transportation theory, object-based authenticity, travel intention
- in
- Journal of Heritage Tourism
- volume
- 18
- issue
- 4
- pages
- 427 - 444
- publisher
- Routledge
- external identifiers
-
- scopus:85150925252
- ISSN
- 1743-873X
- DOI
- 10.1080/1743873X.2023.2188451
- language
- English
- LU publication?
- yes
- id
- 9d817b65-6a60-490a-a368-204ace3843b4
- date added to LUP
- 2023-05-26 13:04:50
- date last changed
- 2023-10-26 14:47:45
@article{9d817b65-6a60-490a-a368-204ace3843b4, abstract = {{<p>The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative transport while enriching the understanding of AR. Meaningful practical insights are offered to destination authorities.</p>}}, author = {{Zhu, Chris and Hall, Colin Michael and Fong, Lawrence Hoc Nang and Liu, Christy Ying Ni and Naderi Koupaei, Sara}}, issn = {{1743-873X}}, keywords = {{Augmented reality; existential authenticity; narrative transportation theory; object-based authenticity; travel intention}}, language = {{eng}}, number = {{4}}, pages = {{427--444}}, publisher = {{Routledge}}, series = {{Journal of Heritage Tourism}}, title = {{Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China}}, url = {{http://dx.doi.org/10.1080/1743873X.2023.2188451}}, doi = {{10.1080/1743873X.2023.2188451}}, volume = {{18}}, year = {{2023}}, }