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Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China

Zhu, Chris ; Hall, Colin Michael LU ; Fong, Lawrence Hoc Nang ; Liu, Christy Ying Ni and Naderi Koupaei, Sara (2023) In Journal of Heritage Tourism 18(4). p.427-444
Abstract

The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative... (More)

The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative transport while enriching the understanding of AR. Meaningful practical insights are offered to destination authorities.

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author
; ; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Augmented reality, existential authenticity, narrative transportation theory, object-based authenticity, travel intention
in
Journal of Heritage Tourism
volume
18
issue
4
pages
427 - 444
publisher
Routledge
external identifiers
  • scopus:85150925252
ISSN
1743-873X
DOI
10.1080/1743873X.2023.2188451
language
English
LU publication?
yes
id
9d817b65-6a60-490a-a368-204ace3843b4
date added to LUP
2023-05-26 13:04:50
date last changed
2023-10-26 14:47:45
@article{9d817b65-6a60-490a-a368-204ace3843b4,
  abstract     = {{<p>The emergence of digital technology has led researchers, businesses, and entrepreneurs to reflect more on the potential value that Augmented Reality (AR) can play in tourism. Although the relationship between authenticity and travel intention has been examined previously, little is known about how authenticity influences tourist travel intention after an AR experience. To fill this research gap, the current study constructs a theoretical model from narrative transportation theory. The results show that narrative transportation is a mechanism that bridges object-based authenticity and existential authenticity with travel intention. This study provides valuable theoretical insights into the antecedents and consequences of narrative transport while enriching the understanding of AR. Meaningful practical insights are offered to destination authorities.</p>}},
  author       = {{Zhu, Chris and Hall, Colin Michael and Fong, Lawrence Hoc Nang and Liu, Christy Ying Ni and Naderi Koupaei, Sara}},
  issn         = {{1743-873X}},
  keywords     = {{Augmented reality; existential authenticity; narrative transportation theory; object-based authenticity; travel intention}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{427--444}},
  publisher    = {{Routledge}},
  series       = {{Journal of Heritage Tourism}},
  title        = {{Does a good story prompt visit intention? Evidence from the augmented reality experience at a heritage site in China}},
  url          = {{http://dx.doi.org/10.1080/1743873X.2023.2188451}},
  doi          = {{10.1080/1743873X.2023.2188451}},
  volume       = {{18}},
  year         = {{2023}},
}