Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
(2023) In Marketing Intelligence and Planning 41(7). p.837-853- Abstract
- Purpose:
The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand equity using stimulus-organism-response (S-O-R), customer engagement and customer-perceived value theories for digital payment apps. In addition, the study examines the mediating role of customer engagement between customer value dimensions and customer-based brand equity and analyzes the moderating role of age.
Design/methodology/approach:
Partial least squares-based structural equation modeling was used to test the proposed hypotheses through a sample of 316 respondents who used digital payment apps.
Findings:
The findings... (More) - Purpose:
The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand equity using stimulus-organism-response (S-O-R), customer engagement and customer-perceived value theories for digital payment apps. In addition, the study examines the mediating role of customer engagement between customer value dimensions and customer-based brand equity and analyzes the moderating role of age.
Design/methodology/approach:
Partial least squares-based structural equation modeling was used to test the proposed hypotheses through a sample of 316 respondents who used digital payment apps.
Findings:
The findings indicate that customer engagement mediates the relationship between customer value dimensions and customer-based brand equity. Age does not moderate the relationship between customer value dimensions and customer engagement. The study confirmed the pronounced effect of specific paths for various age groups.
Originality/value:
This study contributes novel insight to S-O-R, customer engagement, and customer value research.
(Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/be214225-ba74-4efe-ba41-ea6b62dbdf76
- author
- Bapat, Dhananjay and Hollebeek, Linda LU
- publishing date
- 2023-08-16
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Marketing Intelligence and Planning
- volume
- 41
- issue
- 7
- pages
- 837 - 853
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85168151652
- ISSN
- 0263-4503
- DOI
- 10.1108/MIP-09-2022-0417
- language
- English
- LU publication?
- no
- id
- be214225-ba74-4efe-ba41-ea6b62dbdf76
- date added to LUP
- 2023-08-23 10:51:20
- date last changed
- 2024-03-26 04:01:21
@article{be214225-ba74-4efe-ba41-ea6b62dbdf76,
abstract = {{Purpose:<br/>The objective of the paper is to explore the relationship among perceived quality value, hedonic value, social value, price value, customer engagement and customer-based brand equity using stimulus-organism-response (S-O-R), customer engagement and customer-perceived value theories for digital payment apps. In addition, the study examines the mediating role of customer engagement between customer value dimensions and customer-based brand equity and analyzes the moderating role of age.<br/><br/>Design/methodology/approach:<br/>Partial least squares-based structural equation modeling was used to test the proposed hypotheses through a sample of 316 respondents who used digital payment apps.<br/><br/>Findings:<br/>The findings indicate that customer engagement mediates the relationship between customer value dimensions and customer-based brand equity. Age does not moderate the relationship between customer value dimensions and customer engagement. The study confirmed the pronounced effect of specific paths for various age groups.<br/><br/>Originality/value:<br/>This study contributes novel insight to S-O-R, customer engagement, and customer value research.<br/>}},
author = {{Bapat, Dhananjay and Hollebeek, Linda}},
issn = {{0263-4503}},
language = {{eng}},
month = {{08}},
number = {{7}},
pages = {{837--853}},
publisher = {{Emerald Group Publishing Limited}},
series = {{Marketing Intelligence and Planning}},
title = {{Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app}},
url = {{http://dx.doi.org/10.1108/MIP-09-2022-0417}},
doi = {{10.1108/MIP-09-2022-0417}},
volume = {{41}},
year = {{2023}},
}