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- 2023
-
Mark
Charting the intellectual structure of customer experience research
(
- Contribution to journal › Scientific review
-
Mark
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
- 2015
-
Mark
Corporate brand as a contract with stakeholders – theology or pragmatism?
(
- Contribution to journal › Article