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2024
Mark Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D. ^LU ; Sarstedt, Marko ; Menidjel, Choukri ; Urbonavicius, Sigitas and Dikcius, Vytautas (2024) In Marketing Intelligence and Planning 42(8). p.1464-1493
- Contribution to journal › Scientific review
2023
Mark Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay and Hollebeek, Linda ^LU (2023) In Marketing Intelligence and Planning 41(7). p.837-853
- Contribution to journal › Article
Mark Charting the intellectual structure of customer experience research
Kumar, Prashant ; Hollebeek, Linda D. ^LU ; Kar, Arpan Kumar and Kukk, Jana (2023) In Marketing Intelligence and Planning 41(1). p.31-47
- Contribution to journal › Scientific review
2018
Mark Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2018) In Marketing Intelligence and Planning 36(4). p.455-469
- Contribution to journal › Article
2015
Mark Corporate brand as a contract with stakeholders – theology or pragmatism?
Tarnovskaya, Veronika ^LU (2015) In Marketing Intelligence and Planning 33(6). p.865-886
- Contribution to journal › Article