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Application of EMGB to Study Impacts of Public Green Space on Active Transport Behavior : Evidence from South Korea

Kim, Myung Ja and Hall, C. Michael LU (2022) In International Journal of Environmental Research and Public Health 19(12).
Abstract

Public green spaces (e.g., parks, green trails, greenways) and motivations to engage in active transport are essential for encouraging walking and cycling. However, how these key factors influence walker and cyclist behavior is potentially being increasingly influenced by the use of smart apps, as they become more ubiquitous in everyday practices. To fill this research gap, this work creates and tests a theoretically integrated study framework grounded in an extended model of goal-directed behavior, including public green space and motivation with perceived usefulness of smart apps. In order to accomplish the purpose of this study, we conducted an online survey of Korean walkers (n = 325) and cyclists (n = 326) between 10 and 25 July... (More)

Public green spaces (e.g., parks, green trails, greenways) and motivations to engage in active transport are essential for encouraging walking and cycling. However, how these key factors influence walker and cyclist behavior is potentially being increasingly influenced by the use of smart apps, as they become more ubiquitous in everyday practices. To fill this research gap, this work creates and tests a theoretically integrated study framework grounded in an extended model of goal-directed behavior, including public green space and motivation with perceived usefulness of smart apps. In order to accomplish the purpose of this study, we conducted an online survey of Korean walkers (n = 325) and cyclists (n = 326) between 10 and 25 July 2021 and applied partial least squares, structural equation, and multi-group analysis to validate the research model. Results revealed that active transport users’ awareness of public green space positively influences attitude toward (γ = 0.163), as well as behavioral intention of (γ = 0.159), walking and cycling. Additionally, motivation (extrinsic and intrinsic) greatly influences attitude (γ = 0.539) and behavioral intention (γ = 0.535). Subjective norms (γ = 0.137) and positive (γ = 0.466) and negative anticipated emotions (γ = 0.225) have a significant impact on the desire that leads to behavioral intention. High and low perceived smart app usefulness also significantly moderates between public green space and attitude (t-value = 25.705), public green space and behavioral intention (t-value = 25.726), motivation and attitude (t-value = −25.561), and motivation and behavioral intention (t-value = −15.812). Consequently, the findings are useful to academics and practitioners by providing new knowledge and insights.

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Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
active transport, goal-directed behavior, motivation theory, public green space, smart app, walking/cycling
in
International Journal of Environmental Research and Public Health
volume
19
issue
12
article number
7459
publisher
MDPI AG
external identifiers
  • pmid:35742705
  • scopus:85132030767
ISSN
1661-7827
DOI
10.3390/ijerph19127459
language
English
LU publication?
yes
id
c5d81e3a-3867-4072-8407-9921cc9a8bde
date added to LUP
2022-08-30 13:50:13
date last changed
2024-06-13 18:35:19
@article{c5d81e3a-3867-4072-8407-9921cc9a8bde,
  abstract     = {{<p>Public green spaces (e.g., parks, green trails, greenways) and motivations to engage in active transport are essential for encouraging walking and cycling. However, how these key factors influence walker and cyclist behavior is potentially being increasingly influenced by the use of smart apps, as they become more ubiquitous in everyday practices. To fill this research gap, this work creates and tests a theoretically integrated study framework grounded in an extended model of goal-directed behavior, including public green space and motivation with perceived usefulness of smart apps. In order to accomplish the purpose of this study, we conducted an online survey of Korean walkers (n = 325) and cyclists (n = 326) between 10 and 25 July 2021 and applied partial least squares, structural equation, and multi-group analysis to validate the research model. Results revealed that active transport users’ awareness of public green space positively influences attitude toward (γ = 0.163), as well as behavioral intention of (γ = 0.159), walking and cycling. Additionally, motivation (extrinsic and intrinsic) greatly influences attitude (γ = 0.539) and behavioral intention (γ = 0.535). Subjective norms (γ = 0.137) and positive (γ = 0.466) and negative anticipated emotions (γ = 0.225) have a significant impact on the desire that leads to behavioral intention. High and low perceived smart app usefulness also significantly moderates between public green space and attitude (t-value = 25.705), public green space and behavioral intention (t-value = 25.726), motivation and attitude (t-value = −25.561), and motivation and behavioral intention (t-value = −15.812). Consequently, the findings are useful to academics and practitioners by providing new knowledge and insights.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael}},
  issn         = {{1661-7827}},
  keywords     = {{active transport; goal-directed behavior; motivation theory; public green space; smart app; walking/cycling}},
  language     = {{eng}},
  number       = {{12}},
  publisher    = {{MDPI AG}},
  series       = {{International Journal of Environmental Research and Public Health}},
  title        = {{Application of EMGB to Study Impacts of Public Green Space on Active Transport Behavior : Evidence from South Korea}},
  url          = {{http://dx.doi.org/10.3390/ijerph19127459}},
  doi          = {{10.3390/ijerph19127459}},
  volume       = {{19}},
  year         = {{2022}},
}