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Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework

Lucarelli, Andrea ; Shahriar, Hossain LU ; Ulver, Sofia LU and Egan-Wyer, Carys LU orcid (2023) In Marketing Theory p.1-31
Abstract
Calls for research contribution and demands for original theories have become visibly and audibly louder in review processes over the last two decades. In interpretivist marketing and consumer research, such calls have been accompanied by an emphasis on the importance of theory and on drawing on context when crafting impactful research contributions. By investigating the rhetorical claims made by authors in 45 highly cited articles, published between 2005 and 2019 in three representative marketing journals, this paper provides a kaleidoscopic, three-dimensional framework that maps out and explores the rhetorical devices employed in interpretivist scholarship. Based on the framework, the paper suggests different pathways that researchers... (More)
Calls for research contribution and demands for original theories have become visibly and audibly louder in review processes over the last two decades. In interpretivist marketing and consumer research, such calls have been accompanied by an emphasis on the importance of theory and on drawing on context when crafting impactful research contributions. By investigating the rhetorical claims made by authors in 45 highly cited articles, published between 2005 and 2019 in three representative marketing journals, this paper provides a kaleidoscopic, three-dimensional framework that maps out and explores the rhetorical devices employed in interpretivist scholarship. Based on the framework, the paper suggests different pathways that researchers can follow to navigate through the complex process of shaping and developing relevant and impactful research contributions. (Less)
Please use this url to cite or link to this publication:
author
; ; and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Research contribution, interpretivist scholarship, categories, framework, consumer research
in
Marketing Theory
article number
MT-21-0111.R3
pages
31 pages
publisher
SAGE Publications
external identifiers
  • scopus:85171352837
ISSN
1741-301X
DOI
10.1177/14705931231202430
language
English
LU publication?
yes
id
c823cbe2-217e-46e4-adaf-66124192c9dd
date added to LUP
2023-09-14 16:09:22
date last changed
2024-02-20 01:14:11
@article{c823cbe2-217e-46e4-adaf-66124192c9dd,
  abstract     = {{Calls for research contribution and demands for original theories have become visibly and audibly louder in review processes over the last two decades. In interpretivist marketing and consumer research, such calls have been accompanied by an emphasis on the importance of theory and on drawing on context when crafting impactful research contributions. By investigating the rhetorical claims made by authors in 45 highly cited articles, published between 2005 and 2019 in three representative marketing journals, this paper provides a kaleidoscopic, three-dimensional framework that maps out and explores the rhetorical devices employed in interpretivist scholarship. Based on the framework, the paper suggests different pathways that researchers can follow to navigate through the complex process of shaping and developing relevant and impactful research contributions.}},
  author       = {{Lucarelli, Andrea and Shahriar, Hossain and Ulver, Sofia and Egan-Wyer, Carys}},
  issn         = {{1741-301X}},
  keywords     = {{Research contribution; interpretivist scholarship; categories; framework; consumer research}},
  language     = {{eng}},
  month        = {{09}},
  pages        = {{1--31}},
  publisher    = {{SAGE Publications}},
  series       = {{Marketing Theory}},
  title        = {{Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework}},
  url          = {{http://dx.doi.org/10.1177/14705931231202430}},
  doi          = {{10.1177/14705931231202430}},
  year         = {{2023}},
}