The Value of Intimacy - Negotiating Commercial Friendship in Lifestyle Entrepreneurship
Hultman, Johan LU and Andersson Cederholm, Erika LU
(2010)
In Scandinavian Journal of Hospitality and Tourism
10(1).
p.16-32
- Abstract
- With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and... (More)
- With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and guests is managed through negotiated boundary work. This is illustrated through three themes: Situated friendship, The in-between space of the private and the public, and The local host as traveller. We argue that an analysis on situated interactions between producers and consumers highlights a tension and interplay between personal and commercial relations, rather than a dichotomic either/or relationship. This personal/commercial nexus points at an emerging hospitality ethos that opens up for new possibilities to analyse the co-creation of value and innovation in the service economy. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/1486035
- author
- Hultman, Johan
LU
and Andersson Cederholm, Erika
LU
- organization
- publishing date
- 2010
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- value co-creation, hospitality, intimacy, lifestyle entrepreneurship, Simmel
- in
- Scandinavian Journal of Hospitality and Tourism
- volume
- 10
- issue
- 1
- pages
- 16 - 32
- publisher
- Taylor & Francis
- external identifiers
-
- wos:000277772100002
- scopus:77952532085
- ISSN
- 1502-2250
- DOI
- 10.1080/15022250903442096
- project
- Den kommersiella vänskapens pris - sociala förhandlingar om värde i upplevelseekonomin
- language
- English
- LU publication?
- yes
- id
- c95b8e2d-06f6-4b2a-9bd7-b4dcafad8aac (old id 1486035)
- date added to LUP
- 2016-04-01 14:41:26
- date last changed
- 2022-12-12 01:10:02
@article{c95b8e2d-06f6-4b2a-9bd7-b4dcafad8aac,
abstract = {{With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. By using Georg Simmel´s notion of distance, we analyse the formation of value as a dynamic social process in a context where a traditional market ethos is both rejected and reformulated. In this value creation analysis we show how a tension between intimacy and distance in the interaction between hosts and guests is managed through negotiated boundary work. This is illustrated through three themes: Situated friendship, The in-between space of the private and the public, and The local host as traveller. We argue that an analysis on situated interactions between producers and consumers highlights a tension and interplay between personal and commercial relations, rather than a dichotomic either/or relationship. This personal/commercial nexus points at an emerging hospitality ethos that opens up for new possibilities to analyse the co-creation of value and innovation in the service economy.}},
author = {{Hultman, Johan and Andersson Cederholm, Erika}},
issn = {{1502-2250}},
keywords = {{value co-creation; hospitality; intimacy; lifestyle entrepreneurship; Simmel}},
language = {{eng}},
number = {{1}},
pages = {{16--32}},
publisher = {{Taylor & Francis}},
series = {{Scandinavian Journal of Hospitality and Tourism}},
title = {{The Value of Intimacy - Negotiating Commercial Friendship in Lifestyle Entrepreneurship}},
url = {{http://dx.doi.org/10.1080/15022250903442096}},
doi = {{10.1080/15022250903442096}},
volume = {{10}},
year = {{2010}},
}