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Behavioral influences on crowdfunding SDG initiatives : The importance of personality and subjective well-being

Kim, Myung Ja ; Hall, C. Michael LU and Han, Heejeong (2021) In Sustainability (Switzerland) 13(7).
Abstract

Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was... (More)

Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.

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author
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organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Attachment, Big five personality traits, COVID-19, SDG values, Subjective well-being, Sustainability crowdfunding
in
Sustainability (Switzerland)
volume
13
issue
7
article number
3796
publisher
MDPI AG
external identifiers
  • scopus:85104034039
ISSN
2071-1050
DOI
10.3390/su13073796
language
English
LU publication?
yes
id
cc7c5519-b821-49f4-93cf-9bb2d13cafb1
date added to LUP
2021-04-21 07:13:07
date last changed
2023-01-01 05:42:11
@article{cc7c5519-b821-49f4-93cf-9bb2d13cafb1,
  abstract     = {{<p>Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael and Han, Heejeong}},
  issn         = {{2071-1050}},
  keywords     = {{Attachment; Big five personality traits; COVID-19; SDG values; Subjective well-being; Sustainability crowdfunding}},
  language     = {{eng}},
  number       = {{7}},
  publisher    = {{MDPI AG}},
  series       = {{Sustainability (Switzerland)}},
  title        = {{Behavioral influences on crowdfunding SDG initiatives : The importance of personality and subjective well-being}},
  url          = {{http://dx.doi.org/10.3390/su13073796}},
  doi          = {{10.3390/su13073796}},
  volume       = {{13}},
  year         = {{2021}},
}