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On the post-pandemic travel boom : How capacity building and smart tourism technologies in rural areas can help - evidence from Iran

Torabi, Zabih Allah ; Rezvani, Mohammad Reza ; Hall, C. Michael LU and Allam, Zaheer (2023) In Technological Forecasting and Social Change 193.
Abstract

While there have been numerous studies investigating the impact of the COVID-19 pandemic on tourism, few research projects have examined the impact of the outbreak on using smart tourism technologies (STT), especially in developing countries. This study adopted thematic analysis, with data collected using in-person interviews. The participants for the study were selected using the snow-balling technique. We explored the process of developing smart technologies during the pandemic and its impact on smart rural tourism technology development upon travel restart. The subject was investigated by focusing on five selected villages in central Iran which have tourism dependent economies. Overall, the results indicated that the pandemic... (More)

While there have been numerous studies investigating the impact of the COVID-19 pandemic on tourism, few research projects have examined the impact of the outbreak on using smart tourism technologies (STT), especially in developing countries. This study adopted thematic analysis, with data collected using in-person interviews. The participants for the study were selected using the snow-balling technique. We explored the process of developing smart technologies during the pandemic and its impact on smart rural tourism technology development upon travel restart. The subject was investigated by focusing on five selected villages in central Iran which have tourism dependent economies. Overall, the results indicated that the pandemic partially changed the government's resistance towards the fast development of smart technologies. Thus, the role of smart technologies in curbing the virus spread was officially recognized. This change of policy led to the implementation of Capacity Building (CB) programs to improve digital literacy and minimize the digital gap that exists between urban and rural areas in Iran. Implementing CB programs during the pandemic directly and indirectly contributed to the digitalization of rural tourism. Implementing such programs enhanced tourism stakeholders' individual and institutional capacity to gain access to and creatively use STT in rural area. The results of this study improve our understanding and knowledge of the impact of crises on the degree of acceptability and use of STT in traditional rural societies.

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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Capacity building, COVID-19 pandemic, Individual and institutional capacity, Smart rural tourism technologies, Tourism management, Travel restart
in
Technological Forecasting and Social Change
volume
193
article number
122633
publisher
Elsevier
external identifiers
  • pmid:37223653
  • scopus:85159562128
ISSN
0040-1625
DOI
10.1016/j.techfore.2023.122633
language
English
LU publication?
yes
id
ce0483ba-9f88-41f2-ba20-641accb7e07b
date added to LUP
2023-08-17 10:51:32
date last changed
2024-04-20 00:53:55
@article{ce0483ba-9f88-41f2-ba20-641accb7e07b,
  abstract     = {{<p>While there have been numerous studies investigating the impact of the COVID-19 pandemic on tourism, few research projects have examined the impact of the outbreak on using smart tourism technologies (STT), especially in developing countries. This study adopted thematic analysis, with data collected using in-person interviews. The participants for the study were selected using the snow-balling technique. We explored the process of developing smart technologies during the pandemic and its impact on smart rural tourism technology development upon travel restart. The subject was investigated by focusing on five selected villages in central Iran which have tourism dependent economies. Overall, the results indicated that the pandemic partially changed the government's resistance towards the fast development of smart technologies. Thus, the role of smart technologies in curbing the virus spread was officially recognized. This change of policy led to the implementation of Capacity Building (CB) programs to improve digital literacy and minimize the digital gap that exists between urban and rural areas in Iran. Implementing CB programs during the pandemic directly and indirectly contributed to the digitalization of rural tourism. Implementing such programs enhanced tourism stakeholders' individual and institutional capacity to gain access to and creatively use STT in rural area. The results of this study improve our understanding and knowledge of the impact of crises on the degree of acceptability and use of STT in traditional rural societies.</p>}},
  author       = {{Torabi, Zabih Allah and Rezvani, Mohammad Reza and Hall, C. Michael and Allam, Zaheer}},
  issn         = {{0040-1625}},
  keywords     = {{Capacity building; COVID-19 pandemic; Individual and institutional capacity; Smart rural tourism technologies; Tourism management; Travel restart}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Technological Forecasting and Social Change}},
  title        = {{On the post-pandemic travel boom : How capacity building and smart tourism technologies in rural areas can help - evidence from Iran}},
  url          = {{http://dx.doi.org/10.1016/j.techfore.2023.122633}},
  doi          = {{10.1016/j.techfore.2023.122633}},
  volume       = {{193}},
  year         = {{2023}},
}