Brand Culture : In Search of Identity
(2017) p.203-222
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/d0145e48-77d9-4893-b418-171582c84e6b
- author
- Klasson, Marcus LU
- organization
- publishing date
- 2017
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- Consumer Culture, Branding, Identity, Postmodernism, Marcus Klasson
- host publication
- Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
- editor
- Bertilsson, Jon and Tarnovskaya, Veronika
- edition
- 1
- pages
- 20 pages
- publisher
- Studentlitteratur AB
- ISBN
- 9789144116242
- language
- English
- LU publication?
- yes
- id
- d0145e48-77d9-4893-b418-171582c84e6b
- date added to LUP
- 2017-06-28 13:18:22
- date last changed
- 2021-02-16 12:13:25
@inbook{d0145e48-77d9-4893-b418-171582c84e6b,
author = {Klasson, Marcus},
booktitle = {Brand Theories : Perspectives on Brands and Branding},
editor = {Bertilsson, Jon and Tarnovskaya, Veronika},
isbn = {9789144116242},
language = {eng},
pages = {203--222},
publisher = {Studentlitteratur AB},
title = {Brand Culture : In Search of Identity},
year = {2017},
}