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Brand Culture : In Search of Identity

Klasson, Marcus LU (2017) p.203-222
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Consumer Culture, Branding, Identity, Postmodernism, Marcus Klasson
host publication
Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
editor
Bertilsson, Jon ; Tarnovskaya, Veronika ; and
edition
1
pages
20 pages
publisher
Studentlitteratur
ISBN
9789144116242
language
English
LU publication?
yes
id
d0145e48-77d9-4893-b418-171582c84e6b
date added to LUP
2017-06-28 13:18:22
date last changed
2018-11-21 21:33:04
@inbook{d0145e48-77d9-4893-b418-171582c84e6b,
  author       = {Klasson, Marcus},
  booktitle    = {Brand Theories : Perspectives on Brands and Branding },
  editor       = {Bertilsson, Jon and Tarnovskaya, Veronika},
  isbn         = {9789144116242},
  language     = {eng},
  pages        = {203--222},
  publisher    = {Studentlitteratur},
  title        = {Brand Culture : In Search of Identity},
  year         = {2017},
}