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Brand Culture : In Search of Identity

Klasson, Marcus LU (2017) p.203-222
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Consumer Culture, Branding, Identity, Postmodernism, Marcus Klasson
host publication
Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
editor
Bertilsson, Jon and Tarnovskaya, Veronika
edition
1
pages
20 pages
publisher
Studentlitteratur AB
ISBN
9789144116242
language
English
LU publication?
yes
id
d0145e48-77d9-4893-b418-171582c84e6b
date added to LUP
2017-06-28 13:18:22
date last changed
2025-04-04 14:41:32
@inbook{d0145e48-77d9-4893-b418-171582c84e6b,
  author       = {{Klasson, Marcus}},
  booktitle    = {{Brand Theories : Perspectives on Brands and Branding}},
  editor       = {{Bertilsson, Jon and Tarnovskaya, Veronika}},
  isbn         = {{9789144116242}},
  keywords     = {{Consumer Culture; Branding; Identity; Postmodernism; Marcus Klasson}},
  language     = {{eng}},
  pages        = {{203--222}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Brand Culture : In Search of Identity}},
  year         = {{2017}},
}