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Normative gender bias : Effects of pronoun forms on mental representations of individuals with different gender expressions

Klysing, Amanda LU (2022) Gender and Sexuality at Work
Abstract
Gender-fair language planning aims to increase linguistic inclusion of underrepresented groups, for example by using paired pronouns (he/she) instead of generic masculine forms (he). However, using paired binary forms might evoke a normative gender bias where words lead to stronger associations to individuals with normative gender expressions than to individuals with non-normative gender expressions. In two online experiments in a simulated recruitment context, we compared the extent that the paired pronouns he/she (Swedish and English), the neo-pronouns hen (Swedish) and ze (English), and singular they (English), evoked a normative gender bias for Swedish- (N = 227 and 268) and English- (N = 600) speaking participants. The results showed... (More)
Gender-fair language planning aims to increase linguistic inclusion of underrepresented groups, for example by using paired pronouns (he/she) instead of generic masculine forms (he). However, using paired binary forms might evoke a normative gender bias where words lead to stronger associations to individuals with normative gender expressions than to individuals with non-normative gender expressions. In two online experiments in a simulated recruitment context, we compared the extent that the paired pronouns he/she (Swedish and English), the neo-pronouns hen (Swedish) and ze (English), and singular they (English), evoked a normative gender bias for Swedish- (N = 227 and 268) and English- (N = 600) speaking participants. The results showed that the paired pronouns he/she evoked a normative gender bias, whereas Swedish hen did not. In contrast to hen, ze and singular they did evoke a normative gender bias. However, among participants familiar with ze as a non-binary pronoun, it seemed to reduce a normative gender bias, while familiarity had no effect regarding singular they. These results suggest that neo-pronouns, but not paired pronouns, have the potential to reduce a normative gender bias, but that they should be actively created new words, and well-known to the language users as non-binary pronouns. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
gender-fair language, normative gender bias, pronouns, gender expression, linguistic representation
conference name
Gender and Sexuality at Work
conference location
Melbourne, Australia
conference dates
2022-02-15 - 2022-02-15
language
English
LU publication?
yes
id
d4edbcd7-8734-4019-b93a-a27a628c0fff
alternative location
https://fbe.unimelb.edu.au/__data/assets/pdf_file/0010/4100221/2022-GSW-Conference-Proceedings.pdf
date added to LUP
2022-02-09 14:22:43
date last changed
2022-12-02 15:24:23
@misc{d4edbcd7-8734-4019-b93a-a27a628c0fff,
  abstract     = {{Gender-fair language planning aims to increase linguistic inclusion of underrepresented groups, for example by using paired pronouns (he/she) instead of generic masculine forms (he). However, using paired binary forms might evoke a normative gender bias where words lead to stronger associations to individuals with normative gender expressions than to individuals with non-normative gender expressions. In two online experiments in a simulated recruitment context, we compared the extent that the paired pronouns he/she (Swedish and English), the neo-pronouns hen (Swedish) and ze (English), and singular they (English), evoked a normative gender bias for Swedish- (N = 227 and 268) and English- (N = 600) speaking participants. The results showed that the paired pronouns he/she evoked a normative gender bias, whereas Swedish hen did not. In contrast to hen, ze and singular they did evoke a normative gender bias. However, among participants familiar with ze as a non-binary pronoun, it seemed to reduce a normative gender bias, while familiarity had no effect regarding singular they. These results suggest that neo-pronouns, but not paired pronouns, have the potential to reduce a normative gender bias, but that they should be actively created new words, and well-known to the language users as non-binary pronouns.}},
  author       = {{Klysing, Amanda}},
  keywords     = {{gender-fair language; normative gender bias; pronouns; gender expression; linguistic representation}},
  language     = {{eng}},
  month        = {{02}},
  title        = {{Normative gender bias : Effects of pronoun forms on mental representations of individuals with different gender expressions}},
  url          = {{https://lup.lub.lu.se/search/files/113894836/Klysing_GSW_presentation.mov}},
  year         = {{2022}},
}