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Conforming to Collective Action : The Impact of Rejection, Personality and Norms on Participation in Protest Activity

Renström, Emma A. LU ; Bäck, Hanna LU orcid and Knapton, Holly M. LU (2018) In Social Psychological Bulletin 13(4).
Abstract

Social norms guide humans’ everyday behavior, and previous research has shown that social norms consistently predict some forms of political participation. Failure to conform to norms may lead to deviation and possible rejection, which humans innately seek to avoid since it threatens their need for belongingness. Following an episode of rejection, individuals are therefore likely to become increasingly willing to conform to norms in order to re-establish a position in their social group. In an experiment, we show that 1) individuals conform to a perceived political engagement norm, and that 2) when rejection associations are made salient, they become increasingly willing to conform to a political engagement norm. We also show 3) that... (More)

Social norms guide humans’ everyday behavior, and previous research has shown that social norms consistently predict some forms of political participation. Failure to conform to norms may lead to deviation and possible rejection, which humans innately seek to avoid since it threatens their need for belongingness. Following an episode of rejection, individuals are therefore likely to become increasingly willing to conform to norms in order to re-establish a position in their social group. In an experiment, we show that 1) individuals conform to a perceived political engagement norm, and that 2) when rejection associations are made salient, they become increasingly willing to conform to a political engagement norm. We also show 3) that this effect is moderated by individual-level need for belongingness, such that rejection primed participants with a high need to belong, showed the highest levels of conformity to the perceived political engagement norm. The results imply that social pressure is a strong motivating factor in political engagement, which is an important result suggesting that basic social affiliation needs may in fact have an impact on politics and political outcomes.

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author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
collective action, need to belong, rejection, social norms
in
Social Psychological Bulletin
volume
13
issue
4
article number
e26427
publisher
PsychOpen
external identifiers
  • scopus:85135715498
ISSN
1896-1800
DOI
10.32872/spb.v13i4.26427
language
English
LU publication?
yes
id
d65df049-0056-43df-8655-4bd7a7f323c1
date added to LUP
2022-09-12 12:23:36
date last changed
2024-01-03 17:09:55
@article{d65df049-0056-43df-8655-4bd7a7f323c1,
  abstract     = {{<p>Social norms guide humans’ everyday behavior, and previous research has shown that social norms consistently predict some forms of political participation. Failure to conform to norms may lead to deviation and possible rejection, which humans innately seek to avoid since it threatens their need for belongingness. Following an episode of rejection, individuals are therefore likely to become increasingly willing to conform to norms in order to re-establish a position in their social group. In an experiment, we show that 1) individuals conform to a perceived political engagement norm, and that 2) when rejection associations are made salient, they become increasingly willing to conform to a political engagement norm. We also show 3) that this effect is moderated by individual-level need for belongingness, such that rejection primed participants with a high need to belong, showed the highest levels of conformity to the perceived political engagement norm. The results imply that social pressure is a strong motivating factor in political engagement, which is an important result suggesting that basic social affiliation needs may in fact have an impact on politics and political outcomes.</p>}},
  author       = {{Renström, Emma A. and Bäck, Hanna and Knapton, Holly M.}},
  issn         = {{1896-1800}},
  keywords     = {{collective action; need to belong; rejection; social norms}},
  language     = {{eng}},
  number       = {{4}},
  publisher    = {{PsychOpen}},
  series       = {{Social Psychological Bulletin}},
  title        = {{Conforming to Collective Action : The Impact of Rejection, Personality and Norms on Participation in Protest Activity}},
  url          = {{http://dx.doi.org/10.32872/spb.v13i4.26427}},
  doi          = {{10.32872/spb.v13i4.26427}},
  volume       = {{13}},
  year         = {{2018}},
}