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Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

Rosén, Maria LU (2021) In Lund Studies in Media and Communication
Abstract
The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. The actors studied all have a common interest – food, how it is produced, distributed and consumed. The actors studied are an authority (The Swedish Food Agency), an industry organization (The Swedish Food Federation), a small number of producing food companies (ICA, Nestlé and Oatly) and a citizens' initiative on Facebook (Matfusket).... (More)
The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. The actors studied all have a common interest – food, how it is produced, distributed and consumed. The actors studied are an authority (The Swedish Food Agency), an industry organization (The Swedish Food Federation), a small number of producing food companies (ICA, Nestlé and Oatly) and a citizens' initiative on Facebook (Matfusket).
By bringing in theories from the field of social psychological, this study shows that concepts as social saturation and multi-being could be used in order to gain a better understanding of the communicative challenges of today. In the past, emotions have rarely been studied in strategic communication. This dissertation is a contribution to this potentially growing research topic.
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Please use this url to cite or link to this publication:
author
supervisor
opponent
  • Professor Frandsen, Finn, Aarhus University
organization
alternative title
Social saturation, relational hunger : redefining strategic communication when the food industry is challenged by public distrust
publishing date
type
Thesis
publication status
published
subject
keywords
relationellt perspektiv, strategisk kommunikation, positioneringsteori, arena, expertis, känslor, multilog, konsumentengagemag, misstro, Livsmedel, relational perspective, strategic communication, positioning theory, arena, expertise, emotions, multilogue, consumer engagement, distrust, food
in
Lund Studies in Media and Communication
issue
26
pages
216 pages
publisher
Lund University
defense location
Online, Zoom link: https://lu-se.zoom.us/j/61263061721?pwd=eFpYenArUEhyWFFUdWNRUzZyb0dkQT09 Passcode: 2020
defense date
2021-05-21 10:00:00
ISSN
1104-4330
ISBN
978-91-7895-761-3
978-91-7895-762-0
language
Swedish
LU publication?
yes
id
e3403a50-0a83-4dbf-bbc1-919c667dbebd
date added to LUP
2021-04-30 10:37:38
date last changed
2021-05-03 10:06:32
@phdthesis{e3403a50-0a83-4dbf-bbc1-919c667dbebd,
  abstract     = {The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. The actors studied all have a common interest – food, how it is produced, distributed and consumed. The actors studied are an authority (The Swedish Food Agency), an industry organization (The Swedish Food Federation), a small number of producing food companies (ICA, Nestlé and Oatly) and a citizens' initiative on Facebook (Matfusket). <br/>By bringing in theories from the field of social psychological, this study shows that concepts as social saturation and multi-being could be used in order to gain a better understanding of the communicative challenges of today. In the past, emotions have rarely been studied in strategic communication. This dissertation is a contribution to this potentially growing research topic. <br/>},
  author       = {Rosén, Maria},
  isbn         = {978-91-7895-761-3},
  issn         = {1104-4330},
  language     = {swe},
  month        = {04},
  number       = {26},
  publisher    = {Lund University},
  school       = {Lund University},
  series       = {Lund Studies in Media and Communication},
  title        = {Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro},
  url          = {https://lup.lub.lu.se/search/ws/files/97286364/M._Rose_n_Social_ma_ttnad_relationell_hunger.pdf},
  year         = {2021},
}