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- 2024
-
Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
- 2023
-
Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
(
- Contribution to journal › Article
- 2022
-
Mark
The role of recommender systems in fostering consumers' long-term platform engagement
(
- Contribution to journal › Article
-
Mark
The invisible leash : when human brands hijack corporate brands' consumer relationships
(
- Contribution to journal › Article
-
Mark
The Effect of Consumer Values on Engagement and Behavioral Intent : Moderating Role of Age
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro
2021) In Lund Studies in Media and Communication(
- Thesis › Doctoral thesis (monograph)