Pricing Capabilities in B2B
(2023)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/e569fcee-ead2-4501-aef8-7880d4e6c194
- author
- Hallberg, Niklas Lars LU
- organization
- publishing date
- 2023
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- in press
- subject
- keywords
- pricing capabilities, B2B Marketing
- host publication
- Encyclopedia of Pricing
- publisher
- Cheltenham, UK: Edgar Elgar
- language
- English
- LU publication?
- yes
- id
- e569fcee-ead2-4501-aef8-7880d4e6c194
- date added to LUP
- 2023-10-19 09:57:38
- date last changed
- 2023-10-19 12:00:09
@inbook{e569fcee-ead2-4501-aef8-7880d4e6c194,
author = {{Hallberg, Niklas Lars}},
booktitle = {{Encyclopedia of Pricing}},
keywords = {{pricing capabilities; B2B Marketing}},
language = {{eng}},
publisher = {{Cheltenham, UK: Edgar Elgar}},
title = {{Pricing Capabilities in B2B}},
year = {{2023}},
}