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Self-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents

Tunca, Burak LU (2016) In International Journal of Psychology
Abstract
Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16–18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked brands.
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author
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
self-esteem discrepancy, identity, self-brand connection, consumption
in
International Journal of Psychology
pages
6 pages
publisher
Psychology Press
external identifiers
  • scopus:84956646297
ISSN
0020-7594
DOI
10.1002/ijop.12246
language
English
LU publication?
no
id
f077b207-b9d2-4a4a-8b23-52fb32286c59
date added to LUP
2017-09-18 12:39:16
date last changed
2017-10-12 08:23:02
@article{f077b207-b9d2-4a4a-8b23-52fb32286c59,
  abstract     = {Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16–18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked brands.},
  author       = {Tunca, Burak},
  issn         = {0020-7594},
  keyword      = {self-esteem discrepancy,identity,self-brand connection,consumption},
  language     = {eng},
  month        = {01},
  pages        = {6},
  publisher    = {Psychology Press},
  series       = {International Journal of Psychology},
  title        = {Self-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents},
  url          = {http://dx.doi.org/10.1002/ijop.12246},
  year         = {2016},
}