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Space tourism : Value-attitude-behavior theory, artificial intelligence, and sustainability

Kim, Myung Ja ; Hall, C. Michael LU ; Kwon, Ohbyung and Sohn, Kwonsang (2024) In Journal of Retailing and Consumer Services 77.
Abstract

Despite concerns over its sustainability, space tourism is an emerging luxury consumer service which is promoted to participants as providing a new connection to Earth and humanity. However, little research examines the potential connectivity between sustainability and space tourism, especially given the strong technological dimensions of space tourism. The purpose of this study is to explore an extended value-attitude-behavior theory with AI awareness and social and personal norms to examine space tourism's alignment with the UN's 17 Sustainable Development Goals. Through 664 potential space tourism consumers and applying PLS-SEM, multi-group analysis, fsQCA, and deep learning methods, findings revealed the significant influence of... (More)

Despite concerns over its sustainability, space tourism is an emerging luxury consumer service which is promoted to participants as providing a new connection to Earth and humanity. However, little research examines the potential connectivity between sustainability and space tourism, especially given the strong technological dimensions of space tourism. The purpose of this study is to explore an extended value-attitude-behavior theory with AI awareness and social and personal norms to examine space tourism's alignment with the UN's 17 Sustainable Development Goals. Through 664 potential space tourism consumers and applying PLS-SEM, multi-group analysis, fsQCA, and deep learning methods, findings revealed the significant influence of value and AI awareness on attitude and social and personal norms leading to sustainable behaviors. Findings provide insights into space tourism's sustainability, emphasizing environmental considerations and AI awareness in shaping luxury travel consumer services.

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author
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organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Artificial intelligence, Deep learning, fsQCA, Space tourism, Sustainable development goals, VAB model
in
Journal of Retailing and Consumer Services
volume
77
article number
103654
publisher
Elsevier
external identifiers
  • scopus:85179426132
ISSN
0969-6989
DOI
10.1016/j.jretconser.2023.103654
language
English
LU publication?
yes
id
f1efcc65-a842-44bf-bc67-839689c2792c
date added to LUP
2024-01-31 13:53:44
date last changed
2024-01-31 13:56:12
@article{f1efcc65-a842-44bf-bc67-839689c2792c,
  abstract     = {{<p>Despite concerns over its sustainability, space tourism is an emerging luxury consumer service which is promoted to participants as providing a new connection to Earth and humanity. However, little research examines the potential connectivity between sustainability and space tourism, especially given the strong technological dimensions of space tourism. The purpose of this study is to explore an extended value-attitude-behavior theory with AI awareness and social and personal norms to examine space tourism's alignment with the UN's 17 Sustainable Development Goals. Through 664 potential space tourism consumers and applying PLS-SEM, multi-group analysis, fsQCA, and deep learning methods, findings revealed the significant influence of value and AI awareness on attitude and social and personal norms leading to sustainable behaviors. Findings provide insights into space tourism's sustainability, emphasizing environmental considerations and AI awareness in shaping luxury travel consumer services.</p>}},
  author       = {{Kim, Myung Ja and Hall, C. Michael and Kwon, Ohbyung and Sohn, Kwonsang}},
  issn         = {{0969-6989}},
  keywords     = {{Artificial intelligence; Deep learning; fsQCA; Space tourism; Sustainable development goals; VAB model}},
  language     = {{eng}},
  publisher    = {{Elsevier}},
  series       = {{Journal of Retailing and Consumer Services}},
  title        = {{Space tourism : Value-attitude-behavior theory, artificial intelligence, and sustainability}},
  url          = {{http://dx.doi.org/10.1016/j.jretconser.2023.103654}},
  doi          = {{10.1016/j.jretconser.2023.103654}},
  volume       = {{77}},
  year         = {{2024}},
}