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Retail innovation: perceptions, management, and challenges of a systematic approach

Batingan Paredes, Karla Marie LU ; Olander Roese, Malin LU ; Olsson, Annika LU and Johansson, Ulf LU (2018) ISPIM Innovation Conference
Abstract
The retail industry is looking for new ways to compete as digitalization and non-traditional actors are changing the game. In an industry where constant improvements are key and studies of innovation management are scarce - this qualitative study of four retail firms addresses how innovation is currently perceived and managed. As a result, we have found that innovation is an uncommon theme and there is no systematic approach to innovation management. Furthermore, despite retailers’ proximity to end users, the customer perspective is surprisingly limited, idea development is present but without clear criteria for selection and prioritization from an innovation point of view. For future research, we point to an interesting avenue for... (More)
The retail industry is looking for new ways to compete as digitalization and non-traditional actors are changing the game. In an industry where constant improvements are key and studies of innovation management are scarce - this qualitative study of four retail firms addresses how innovation is currently perceived and managed. As a result, we have found that innovation is an uncommon theme and there is no systematic approach to innovation management. Furthermore, despite retailers’ proximity to end users, the customer perspective is surprisingly limited, idea development is present but without clear criteria for selection and prioritization from an innovation point of view. For future research, we point to an interesting avenue for retailers as a “hub” for innovation, given their position in the value chain, acknowledging the need for a more strategic and systematic approach. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
innovation, innovation management, retail, retail innovation, retail services
conference name
ISPIM Innovation Conference
conference location
Stockholm, Sweden
conference dates
2018-06-17 - 2018-06-20
language
English
LU publication?
yes
id
f82fb247-262f-4fd0-82a5-9363c25203da
date added to LUP
2018-10-01 18:55:45
date last changed
2018-11-21 21:41:57
@misc{f82fb247-262f-4fd0-82a5-9363c25203da,
  abstract     = {The retail industry is looking for new ways to compete as digitalization and non-traditional actors are changing the game. In an industry where constant improvements are key and studies of innovation management are scarce - this qualitative study of four retail firms addresses how innovation is currently perceived and managed. As a result, we have found that innovation is an uncommon theme and there is no systematic approach to innovation management. Furthermore, despite retailers’ proximity to end users, the customer perspective is surprisingly limited, idea development is present but without clear criteria for selection and prioritization from an innovation point of view. For future research, we point to an interesting avenue for retailers as a “hub” for innovation, given their position in the value chain, acknowledging the need for a more strategic and systematic approach.},
  author       = {Batingan Paredes, Karla Marie and Olander Roese, Malin and Olsson, Annika and Johansson, Ulf},
  keyword      = {innovation,innovation management,retail,retail innovation,retail services},
  language     = {eng},
  location     = {Stockholm, Sweden},
  title        = {Retail innovation: perceptions, management, and challenges of a systematic approach},
  year         = {2018},
}