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        - 2018
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                        Mark
        The Security Guard and the Boy : Organisational Crisis Responses to Iconic Imagery
    (2018) 68th Annual ICA Conference, Prague 2018- Contribution to conference › Abstract
 
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        Performing collaborative platform design in the sharing economy: A community approach
    (2018) The 5th International Workshop on the Sharing Economy- Contribution to conference › Other
 
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        How IKEA’s founder exported a certain image of Sweden : From frugality to 'fika'
    (2018) In The Conversation- Contribution to specialist publication or newspaper › Specialist publication article
 
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        The narrative rhythm of terror: : A study of the Stockholm terrorist attack and the 'Last Night in Sweden' event
    
    - Contribution to journal › Article
 
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        Place brand communication as aspirational talk : – further exploring the constitutive model of communication
    
    - Contribution to journal › Article
 
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        Branding and the self : Manifestations of violence in narrative encounters
    (2018) Brand Camp 4- Contribution to conference › Abstract
 
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        Digitalisering av guidetjänster inom äventyrsturism : en studie av delningsplattformen Aways
    (2018)- Book/Report › Report
 
- 2017
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                        Mark
        Brand co-creation : Consumer empowerment and exploitation
    (2017) p.223-235- Chapter in Book/Report/Conference proceeding › Book chapter
 
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        The magic of place branding: regional brand identity in transition
    
    - Contribution to journal › Article
 
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                        Mark
        Brand new images? Implications of Instagram photography for place branding
    
    - Contribution to journal › Article
 
