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2022
Mark Plant versus Cow: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
Koch, Christian ^LU and Ulver, Sofia ^LU (2022) In Journal of Macromarketing 42(2). p.247-261
- Contribution to journal › Article
2021
Mark The Future of the Dairy Industry – 2030 Scenario Analysis
Koch, Christian ^LU ; Johansson, Magnus ^LU ; Kalling, Thomas ^LU and Kärreman, Matts ^LU (2021) In IIM Industry Report Series
- Book/Report › Report
2020
Mark Brands as activists : The Oatly case
Koch, Christian H. ^LU (2020) In Journal of Brand Management 27(5). p.593-606
- Contribution to journal › Article
2019
Mark Corporate brand positioning in complex industrial firms : Introducing a dynamic, process approach to positioning
Koch, Christian H. ^LU and Gyrd-Jones, Richard I. (2019) In Industrial Marketing Management 81. p.40-53
- Contribution to journal › Article
2018
Mark Country of ownership change in the premium segment : consequences for brand image
Johansson, Ulf ^LU ; Koch, Christian ^LU ; Varga, Nora and Zhao, Fengge (2018) In Journal of Product and Brand Management 27(7). p.871-883
- Contribution to journal › Article
2014
Mark Market and brand-oriented schools of positioning
Urde, Mats ^LU and Koch, Christian ^LU (2014) In Journal of Product & Brand Management 23(7). p.478-490
- Contribution to journal › Article
Mark Corporate Brand Positioning – A Process Perspective
Koch, Christian ^LU (2014) 9th Global Brand Conference
- Contribution to conference › Paper, not in proceeding
Mark Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
Koch, Christian ^LU (2014)
- Thesis › Doctoral thesis (monograph)
2011
Mark Brand and market oriented positioning
Urde, Mats ^LU and Koch, Christian ^LU (2011) Der Markentag p.353-369
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding