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- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
-
Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article