Jon Bertilsson
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- 2019
- Auditioning for Amazon : The dark side of place branding and corporate domination
- 2018
- Brand orientation in the public sector - What does it mean in practice?
- The destructive side of branding : A heuristic model for analyzing the value of branding practice
- 2017
- Brand Theories : Perspectives on Brands and Branding
- Consumer-brand Relationships
- 2015
- The cynicism of consumer morality
- 2014
- The slippery relationship between brand ethic and profit
- Netnografi - en metod för att studera internetbaserad kommunikation
- Nerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
- Critical Netnography : Conducting critical research online