Jon Bertilsson
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- 2022
-
Mark
Sycomorphism in city branding : The case of Amazon HQ2
2022) In Marketing Theory(
- Contribution to journal › Article
-
Mark
Movement Parties as Brand Platforms : The Case of the 5 Star Movement
2022) p.103-121(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2021
-
Mark
Brand orientation : Tensions and conflicts in public management
2021)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2020
-
Mark
Mimicry and artistry: Place branders' construction of "good" branding
(
- Contribution to journal › Article
- 2019
-
Mark
Auditioning for Amazon : The dark side of place branding and corporate domination
2019) The dark side of communication(
- Contribution to conference › Abstract
- 2018
-
Mark
The destructive side of branding : A heuristic model for analyzing the value of branding practice
(
- Contribution to journal › Article
-
Mark
Brand orientation in the public sector - What does it mean in practice?
2018) 10th international EIASM public sector conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Brand Movement
2018) p.692-693(
- Contribution to conference › Abstract
- 2017
-
Mark
Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon LU and Tarnovskaya, Veronika LU (2017)
- Book/Report › Anthology (editor)
-
Mark
Consumer-brand Relationships
2017) p.165-184(
- Chapter in Book/Report/Conference proceeding › Book chapter