Jon Bertilsson

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2022
Mark Sycomorphism in city branding : The case of Amazon HQ2
Sullivan, Katie ; Rennstam, Jens ^LU and Bertilsson, Jon ^LU (2022) In Marketing Theory
- Contribution to journal › Article
Mark Movement Parties as Brand Platforms : The Case of the 5 Star Movement
Bertilsson, Jon ^LU ; Lucarelli, Andrea and Fuschillo, Gregorio (2022) p.103-121
- Chapter in Book/Report/Conference proceeding › Book chapter
2021
Mark Brand orientation : Tensions and conflicts in public management
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2021)
- Chapter in Book/Report/Conference proceeding › Book chapter
2020
Mark Mimicry and artistry: Place branders' construction of "good" branding
Bertilsson, Jon ^LU ; Rennstam, Jens ^LU and Sullivan, Katie (2020) In Communication and Language at work 7(1). p.73-85
- Contribution to journal › Article
2019
Mark Auditioning for Amazon : The dark side of place branding and corporate domination
Sullivan, Katie ; Rennstam, Jens ^LU and Bertilsson, Jon ^LU (2019) The dark side of communication
- Contribution to conference › Abstract
2018
Mark The destructive side of branding : A heuristic model for analyzing the value of branding practice
Bertilsson, Jon ^LU and Rennstam, Jens ^LU (2018) In Organization 25(2). p.260-281
- Contribution to journal › Article
Mark Brand orientation in the public sector - What does it mean in practice?
Rennstam, Jens ^LU ; Bertilsson, Jon ^LU and Sullivan, Katie (2018) 10th international EIASM public sector conference
- Contribution to conference › Paper, not in proceeding
Mark Brand Movement
Bertilsson, Jon ^LU ; Lucarelli, Andrea and Fuschillo, Gregorio (2018) p.692-693
- Contribution to conference › Abstract
2017
Mark Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon ^LU and Tarnovskaya, Veronika ^LU (2017)
- Book/Report › Anthology (editor)
Mark Consumer-brand Relationships
Bertilsson, Jon ^LU (2017) p.165-184
- Chapter in Book/Report/Conference proceeding › Book chapter

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