Jon Bertilsson
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- 2018
- Brand orientation in the public sector - What does it mean in practice?
- The destructive side of branding : A heuristic model for analyzing the value of branding practice
- 2017
- Brand Theories : Perspectives on Brands and Branding
- Consumer-brand Relationships
- 2015
- The cynicism of consumer morality
- 2014
- Critical Netnography : Conducting critical research online
- Netnografi - en metod för att studera internetbaserad kommunikation
- The slippery relationship between brand ethic and profit
- 2013
- Emerging Market (Sub)Systems and Consumption Field Refinement
- 2011
- Governing consumers through freedom: A theoretical discussion of the co-creation construct