Jon Bertilsson

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2025
Mark Envisioning post-growth marketing : A dystopian-optimist’s guide
Bertilsson, Jon ^LU and Egan-Wyer, Carys ^LU (2025) In Marketing Theory p.1-1
- Contribution to journal › Article
Mark Critically Performing Post-Growth Marketing : A guide for dystopian optimists
Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2025) Consumer Culture Theory Conference 2025 p.1-1
- Contribution to conference › Abstract
Mark Critically Performing Post-Growth Marketing : A dystopian-optimist’s guide to researcher activism
Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2025) SCORAI Europe Conference 2025 p.1-1
- Contribution to conference › Abstract
2024
Mark Reimagining the Capitalocentric Present : Unpacking Fantasies of Ethical Consumption: Introducing new Consumer Ethics, and Establishing Sustainable Visions
Arnould, Eric ; Ulver, Sofia ^LU ; Waverley, Jack ; Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2024) CCTC2024 : Consumer Culture Theory Conference 2024 p.1-1
- Contribution to conference › Abstract
Mark City Branding to Solve Social Problems? : The Eigendynamik of management concepts
Rennstam, Jens ^LU ; Bertilsson, Jon ^LU and Sullivan, Katie (2024) In Organization Studies 45(11). p.1645-1667
- Contribution to journal › Article
Mark Reimagining Consumption in the Climate Crisis
Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2024) Association for Consumer Research Annual Conference
- Contribution to conference › Other
Mark Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
Sullivan, Katie ; Bertilsson, Jon ^LU and Rennstam, Jens ^LU (2024) In Place Branding and Public Diplomacy
- Contribution to journal › Article
2023
Mark Sycomorphism in city branding : The case of Amazon HQ2
Sullivan, Katie ; Rennstam, Jens ^LU and Bertilsson, Jon ^LU (2023) In Marketing Theory 23(2). p.207-223
- Contribution to journal › Article
Mark Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2023) Consumer Culture Theory Conference 2023 (CCTC2023) p.1-17
- Contribution to conference › Paper, not in proceeding
Mark A critical typology of "good place branding" : Lessons from place-branding expertise
Bertilsson, Jon ^LU ; Sullivan, Katie and Rennstam, Jens ^LU (2023) p.213-226
- Chapter in Book/Report/Conference proceeding › Book chapter

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