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- 2017
-
Mark
Organizational barriers and the implementation of customer value map analysis : A case study of a global manufacturing firm in the polymer technology industry
2017) p.54-71(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2012
-
Mark
Organizational Barriers and the Implementation of Customer Value Map Analysis: A Case Study of a Global Manufacturing Firm in the Polymer Technology Industry
2012) p.1-416(
- Chapter in Book/Report/Conference proceeding › Book chapter