1 – 10 of 14
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2017
-
Mark
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
2017) p.65-81(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
- 2006
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper