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- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article
- 2015
-
Mark
Corporate brand as a contract with stakeholders – theology or pragmatism?
(
- Contribution to journal › Article
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2012
-
Mark
Market-driving strategy implementation through global supplier relationships
(
- Contribution to journal › Article
- 2011
-
Mark
Developing a market driving strategy for foreign markets: Internal capabilities and external activities
(
- Contribution to journal › Article
-
Mark
The Brand I Call Home? Employee–Brand Appropriation at IKEA
2011)(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2010
-
Mark
Branding Capability of Technology of Technology Born Globals
(
- Contribution to journal › Article
-
Mark
The activities and capabilities of global market driving firms.
2010)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
IKEA: Entering Russia
2010) p.584-587(
- Chapter in Book/Report/Conference proceeding › Book chapter