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- 2006
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Mark
CRM Implementation Strategies: Why Time Compression Becomes a Diseconomy. A Case Study of Vattenfall
2006) EGOS conference, 2006(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
CRM systems: A Learning Perspective on How Organisations Manage to Understand the Customer
2005) IBIMA Conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
A Learning Perspective on Conseguence of CRM: the vattenfall Case
2005) IRIS`28 conference(
- Contribution to conference › Paper, not in proceeding