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- 2017
-
Mark
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
2017) p.65-81(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2016
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
-
Mark
Consumer advertising as a signal of employer attractiveness
(
- Contribution to journal › Article
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
- 2010
-
Mark
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
(
- Contribution to journal › Article
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article