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- 2024
-
Mark
Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
(
- Contribution to journal › Article
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Mark
Sports as "Washing"
2024) Paper Development Workshop - Advancing Management Theory with Sports Data(
- Contribution to conference › Other
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
-
Mark
Affective Encounters in Consumption Spaces
2024) 2024 Association for Consumer Research (ACR) Annual Conference In Advances in Consumer Research LII.(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Affective Transculturation: Exploring Vulnerable Retail Spaces as Affective Opportunities for Consumer Inclusion
2024) Asia-Pacific Association for Consumer Research (AP-ACR) 2024 Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2023
-
Mark
Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing
2023) p.55-75(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Towards an Ecotopia – Digital Utopia or Dystopia?
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Poster: The Silence of the Masses: Unpacking the Absence of Consumer Revolt against Sportswashing
2023) Consumer Culture Theory Conference 2023 (CCTC2023)(
- Contribution to conference › Other
- 2022
-
Mark
Gender Transculturation : Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation
2022) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
-
Mark
Genuine Imposters or Meaning-Makers? : Reflecting upon nonsense and the publication fetish in interpretive consumer research.
2022) 11th EIASM Workshop on Interpretative Consumer Research(
- Contribution to conference › Paper, not in proceeding