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- 2023
-
Mark
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
(
- Contribution to journal › Article
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Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
(
- Contribution to journal › Article
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Mark
Entering non-platformized sectors: The co-evolution of legitimacy debates and platform business models in digital health care
(
- Contribution to journal › Article
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Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
(
- Contribution to journal › Article
-
Mark
Tourism memories–a collaborative reflection on inclusion and exclusion
(
- Contribution to journal › Article
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Mark
Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
(
- Contribution to journal › Article
- 2022
-
Mark
Welcome to the Matrix - How to find and use your corporate brand's core identity
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling
(
- Contribution to journal › Article
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Mark
Plant versus Cow: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
(
- Contribution to journal › Article
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Mark
Violent Brands: From Neoliberal Vessels to Far-Right Fantasies
2022) In Research Handbook on(
- Chapter in Book/Report/Conference proceeding › Book chapter