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2023
Mark Why switch? The role of customer variety-seeking and engagement in driving service switching intention
Menidjel, Choukri ; Hollebeek, Linda ^LU ; Urbonavicius, Sigitas and Sigurdsson, Valdimar (2023) In Journal of Services Marketing 37(5). p.592-605
- Contribution to journal › Article
2022
Mark Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali ; Abbasi, Amir Zaib ; Hollebeek, Linda D. ^LU ; Schultz, Carsten D. ; Ting, Ding Hooi and Wilson, Bradley (2022) In Journal of Services Marketing 36(3). p.398-415
- Contribution to journal › Article
Mark The role of customer experience in the perceived value–word-of-mouth relationship
Kuppelwieser, Volker G. ; Klaus, Philipp ; Manthiou, Aikaterini and Hollebeek, Linda D. ^LU (2022) In Journal of Services Marketing 36(3). p.364-378
- Contribution to journal › Article