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2022
Mark Brand orientation in action : Towards a relational approach
Gromark, Johan ^LU (2022) 161.
- Thesis › Doctoral thesis (compilation)
Mark Reassessing brand co-creation: towards a critical performativity approach
Lucarelli, Andrea ; Cassinger, Cecilia ^LU and Östberg, Jacob (2022)
- Chapter in Book/Report/Conference proceeding › Book chapter
2017
Mark Brand co-creation : Consumer empowerment and exploitation
Cassinger, Cecilia ^LU (2017) p.223-235
- Chapter in Book/Report/Conference proceeding › Book chapter

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