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2019
Mark Elusive intangibles : Exploring the experience of authenticity in product development
Kristav, Per ^LU (2019)
- Thesis › Doctoral thesis (compilation)
2018
Mark A Multi-Dimensional Framework for the Development of Authentic Consumer Products
Kristav, Per ^LU ; Bäckström, Izabelle ^LU ; Nordin, Axel ^LU and Warell, Anders ^LU (2018) In Journal of Marketing and Consumer Behaviour in Emerging Markets 2(8). p.46-65
- Contribution to journal › Article
2016
Mark Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2016) In Qualitative Market Research 19(3). p.287-309
- Contribution to journal › Article
2010
Mark Tracing the drivers of B2B brand strength and value
Bondesson, Niklas ^LU (2010)
- Thesis › Doctoral thesis (monograph)

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