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- 2019
-
Mark
Elusive intangibles : Exploring the experience of authenticity in product development
2019)(
- Thesis › Doctoral thesis (compilation)
- 2018
-
Mark
A Multi-Dimensional Framework for the Development of Authentic Consumer Products
(
- Contribution to journal › Article
- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article
- 2010
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)