Publications | Lund University Publications

11 – 14 of 14

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/publication?embed=1&q=keywords+exact+%22Brands%22&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

« previous
1
2
next »

2009
Mark The Way Brands Work: Consumers' understanding of the creation and usage of brands
Bertilsson, Jon ^LU (2009) In Lund Studies in Economics and Management 114.
- Thesis › Doctoral thesis (monograph)
2008
Mark Managing meaning through branding - the case of a consulting firm
Kärreman, Dan ^LU and Rylander, Anna (2008) In Organization Studies 29(1). p.103-125
- Contribution to journal › Article
Mark “The role of corporate branding in market driving strategy”
Tarnovskaya, Veronika ^LU ; Elg, Ulf ^LU and Burt, Steve (2008) In International Journal of Retail & Distribution Management 36(11). p.941-965
- Contribution to journal › Article
2002
Mark Consumers and Mixed-Brands: On the Polysemy of Brand Meaning
Bengtsson, Anders ^LU (2002)
- Thesis › Doctoral thesis (monograph)

« previous
1
2
next »

your query:: Remove keywords: Brands