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- 2008
-
Mark
Managing meaning through branding - the case of a consulting firm
(
- Contribution to journal › Article
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
- 2002
-
Mark
Consumers and Mixed-Brands: On the Polysemy of Brand Meaning
2002)(
- Thesis › Doctoral thesis (monograph)
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