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- 2015
-
Mark
The challenge of internal stakeholder support for co-creational branding strategy
- Contribution to journal › Article
-
Mark
Varumärke för alla
(2015) In Helsingborgs Dagblad
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
The Political Dimension of Place Branding
(2015)
- Thesis › Doctoral thesis (compilation)
- 2014
-
Mark
User-generated place brand equity on Twitter : The dynamics of brand associations in social media
- Contribution to journal › Article
- 2013
-
Mark
Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
- Contribution to journal › Article
-
Mark
Problematising place branding research : A meta-theoretical analysis of the literature
- Contribution to journal › Article
- 2012
-
Mark
Towards a theory of place marketing
- Contribution to journal › Article
- 2007
-
Mark
Paradiset bland bergen? Ladakh som imaginär geografi
(2007) p.191-203
- Chapter in Book/Report/Conference proceeding › Book chapter
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