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2011
Mark City Branding : a state of the art review of the current reserach
Lucarelli, Andrea ^LU and Berg, Per Olof (2011) 2nd Place Branding Conference, Branding Cities In Journal of Place Management and Development 4(1). p.9-27
- Contribution to journal › Article
1997
Mark Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
Melin, Frans ^LU (1997) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
1991
Mark Varumärket : en hotad tillgång
Melin, Frans ^LU and Urde, Mats ^LU (1991)
- Book/Report › Book

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