Varumärket : en hotad tillgång
(1991)- Abstract
- On the role and function of brands. The first book on strategic brand management published in Swedish, and one of the first internationally. Brand management and trademark management is discussed. The notion of the brand is discussed and the the corporate brand and its role in modern business and society is introduced.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/234e0b0f-31f6-4f7e-b599-d1d74b30765c
- author
- Melin, Frans LU and Urde, Mats LU
- organization
- alternative title
- The Brand – an asset to value
- publishing date
- 1991-01
- type
- Book/Report
- publication status
- published
- subject
- keywords
- Brand, brand management, corporate brand, trademark management, varumärken, marknadsföring, urvattning
- pages
- 144 pages
- publisher
- Liber
- ISBN
- 91-40-31062-0
- language
- Swedish
- LU publication?
- yes
- id
- 234e0b0f-31f6-4f7e-b599-d1d74b30765c
- date added to LUP
- 2017-06-30 10:26:13
- date last changed
- 2018-11-21 21:33:08
@book{234e0b0f-31f6-4f7e-b599-d1d74b30765c,
abstract = {{On the role and function of brands. The first book on strategic brand management published in Swedish, and one of the first internationally. Brand management and trademark management is discussed. The notion of the brand is discussed and the the corporate brand and its role in modern business and society is introduced.}},
author = {{Melin, Frans and Urde, Mats}},
isbn = {{91-40-31062-0}},
keywords = {{Brand; brand management; corporate brand; trademark management; varumärken; marknadsföring; urvattning}},
language = {{swe}},
publisher = {{Liber}},
title = {{Varumärket : en hotad tillgång}},
year = {{1991}},
}