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Varumärket : en hotad tillgång

Melin, Frans LU and Urde, Mats LU (1991)
Abstract
On the role and function of brands. The first book on strategic brand management published in Swedish, and one of the first internationally. Brand management and trademark management is discussed. The notion of the brand is discussed and the the corporate brand and its role in modern business and society is introduced.
Please use this url to cite or link to this publication:
author
organization
alternative title
The Brand – an asset to value
publishing date
type
Book/Report
publication status
published
subject
keywords
Brand, brand management, corporate brand, trademark management, varumärken, marknadsföring, urvattning
pages
144 pages
publisher
Liber
ISBN
91-40-31062-0
language
Swedish
LU publication?
yes
id
234e0b0f-31f6-4f7e-b599-d1d74b30765c
date added to LUP
2017-06-30 10:26:13
date last changed
2017-07-03 15:52:02
@book{234e0b0f-31f6-4f7e-b599-d1d74b30765c,
  abstract     = {On the role and function of brands. The first book on strategic brand management published in Swedish, and one of the first internationally. Brand management and trademark management is discussed. The notion of the brand is discussed and the the corporate brand and its role in modern business and society is introduced. },
  author       = {Melin, Frans and Urde, Mats},
  isbn         = {91-40-31062-0},
  keyword      = {Brand,brand management,corporate brand,trademark management,varumärken,marknadsföring,urvattning},
  language     = {swe},
  pages        = {144},
  publisher    = {Liber},
  title        = {Varumärket : en hotad tillgång},
  year         = {1991},
}