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- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
- 2018
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
- 2015
-
Mark
Corporate brand as a contract with stakeholders – theology or pragmatism?
(
- Contribution to journal › Article
- 2008
-
Mark
Brand Trust: Corporate communications and consumer-brand relationships
2008)(
- Thesis › Doctoral thesis (monograph)
- 2005
-
Mark
Monarchical Perspectives on Corporate Brand Management
2005) In Working Paper Series(
- Working paper/Preprint › Working paper
- 1991
-
Mark
Varumärket : en hotad tillgång
1991)(
- Book/Report › Book