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2024
Mark The Brand Matrix : Corporte Brand Leadership Starts from the Inside
Urde, Mats ^LU (2024)
- Book/Report › Book
2018
Mark The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A and Urde, Mats ^LU (2018) In HBS Case Collection
- Other contribution › Teaching case
2015
Mark Corporate brand as a contract with stakeholders – theology or pragmatism?
Tarnovskaya, Veronika ^LU (2015) In Marketing Intelligence and Planning 33(6). p.865-886
- Contribution to journal › Article
2008
Mark Brand Trust: Corporate communications and consumer-brand relationships
Gustafsson, Clara ^LU (2008)
- Thesis › Doctoral thesis (monograph)
2005
Mark Monarchical Perspectives on Corporate Brand Management
Balmer, John M. T. ; Greyser, Stephen A. and Urde, Mats ^LU (2005) In Working Paper Series
- Working paper/Preprint › Working paper
1991
Mark Varumärket : en hotad tillgång
Melin, Frans ^LU and Urde, Mats ^LU (1991)
- Book/Report › Book