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2016
Mark Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika ^LU and Biedenbach, Galina (2016) In Qualitative Market Research 19(3). p.287-309
- Contribution to journal › Article
1999
Mark Brand Orientation: A mindset for building brands into strategic resources
Urde, Mats ^LU (1999) In Journal of Marketing Management 15. p.117-133
- Contribution to journal › Article
1997
Mark Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Urde, Mats ^LU (1997) In Lunds Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
Mark Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken
Melin, Frans ^LU (1997) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)